The InDiet app aims to increase the success of users in diet by the use of gamification and 7/24 chatbot support with user-centered approach. It is predicted that by 2030 there will be 1.35 billion overweight and 573 million obese people. Currently in Turkey the obesity rate is %30. Obesity causes serious health problems like type 2 diabetes, high blood pressure, cardiovascular diseases, stroke, etc. In order to lose weight people go to dieticians, use apps and follow diet plans. However the success rate of conventional diets are really low: a study shows that the success rate in a clinic is 36% in U.S. whereas 52% in Turkey. The reason for that is diet plans are strict and hard to follow. It is easy to find a diet plan but it is hard to follow it. We talked with 50 users who followed a diet at least once during their life and learned that they are frustrated to start diets on Monday morning and quitting the same day at lunch time, using user-UNfriendly applications, not knowing w...
The InDiet app aims to increase the success of users in diet by the use of gamification and 7/24 chatbot support with user-centered approach. It is predicted that by 2030 there will be 1.35 billion overweight and 573 million obese people. Currently in Turkey the obesity rate is %30. Obesity causes serious health problems like type 2 diabetes, high blood pressure, cardiovascular diseases, stroke, etc. In order to lose weight people go to dieticians, use apps and follow diet plans. However the success rate of conventional diets are really low: a study shows that the success rate in a clinic is 36% in U.S. whereas 52% in Turkey. The reason for that is diet plans are strict and hard to follow. It is easy to find a diet plan but it is hard to follow it. We talked with 50 users who followed a diet at least once during their life and learned that they are frustrated to start diets on Monday morning and quitting the same day at lunch time, using user-UNfriendly applications, not knowing what they are doing wrong, etc.

The methods of dieticians from existing technologies and current practices in the market (classical diet applications and AI-based applications) are rather cumbersome and useless. The need to add a third option to the dietitian and dietician options was born. This will be the InDiet application based on machine learning and gamification. With the help of chatbot users will be able to get constant support from the system: they can get answers to questions like “can I eat walnut instead of almond?”, “what is the calorie of a portion of cooked beans?”. Additionally, we believe applying gamification concept to diet domain is an effective approach since it helps users to keep up with their diet plan and thus reaching their goals easily. As a result of our surveys and Concierge MVP we learned that users need constant motivational support while dieting. Unfortunately this support can not be provided by their dieticians all the time. With InDiet users will be able to follow other users in their diet journey, challenge friends in reaching their goals and earning real time perks that support a healthy lifestyle .

By taking advantage of human-centered design, gamification and 7/24 chatbot support users will keep their motivation high and successfully complete their diet with fun.
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Investors

Growth Circuit Accelerator 2020 Jan-Aug
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Advisors

Emin Okutan
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Employees

Deniz Atak, PMP
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Deniz Atak, PMP CEO Java developer, UI/UX enthusiast, project manager
Omer Cetin
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Recommendations

Emin Okutan Partner at Turkayfe.org

Following a diet for a considerable time is a behavioral problem that requires timely incentives. Deniz and her team is addressing the issues of proper diet keeping through their app. They are also making great use of ML models to create different pathways of diet keeping. Although its a crowded market I think their app will have significant advantage in customer adoption.

MURAT TORTOPOGLU CEO at Yaratici Yikim

I worked for 5 weeks with the team at Odtu Teknokent's T-Bigg Tubitak program as a mentor.
What I still remember and talk about the team is that they were very coachable and fast. I crafted them a wizard of oz kind of an mvp to test their idea. They made it live next week and started solving customers problems. They learned a lot and iterated their idea.