If ever there has been a science magazine so interesting, so beautifully designed BRAINWAVE has to be the one. The simplicity of language and carefully researched content along with the colourful art would make science endearing to any child.
I have known the founder since he was a 24yr old entrepreneur. He has the right skills and experience to make Brainwave a success, as is evident from the awards he received from Business Week Asia, BITSAA Global etc. Also, having interacted with the rest of the team for over half a year now, I can say that they are a bunch of highly talented and extremely passionate individuals. The fact that Amar Chitra Katha and Startup Chile back them up puts them 2-3 years ahead.
Private school education is one of the fast growing industries in developing countries. Parents understand that education is everything and hence, are investing into the child's education without any reservations.
As the Sr. VP of Marketing and Sales at Amar Chitra Katha, having seen the evolution of Brainwave magazine and science kits, I can say for sure that Brainwave Education's business model has lot of potential. Retailers, schools, sponsors and parents, all love it.
Add to this the amazing team that is driving the brand and the list of scientific advisers mentoring them, and Brainwave is a winner.