@Abantu

@Abantu provides an Interactive, Proximity and Contextually Based Marketting System.

This means that we provide information (for example an offer) to end users (for example people walking around a mall) based on where they are (for example distance from a stall in the mall, or their location in a country/city) and what they like(their interests.) Once the user receives this information they shall then be able to interact with it such as purchase instantly.

Thus we take into account proximity, context and the ability to interact immediately so as to create a situation where a view can turn into a purchase. Thus converting views of adverts, deals etc into immediate purchases from the business.

We then use the data that we get from the users to provide information more tailored and personalised to them. As well as this, the data collected can be used to provide user insights, product insights as well as campaign insights to businesses. This shall not only allow for them to make almost immediate revenue but to see which products, locations, target market etc lead to the most revenue generated.

Thus we have two customers (just like AirBnB) the end users and merchants or mall owners.

Imagine walking into a marketplace. You are looking for shoes. There are various vendors, however as you walk in you get a notification saying shoes for sale at 1,000 ksh. You click on this notification and it shows you a poster, information like the vendors ratings, the cost etc. You select the quantity you would like(1 pair) and hit the cart button and purchase either from your mobile wallet, by card or cash. Money will move from yours to the vendors account if you choose one of the first two options if you choose the latter a code will be generated for you. You go to the vendor and find your goods already packed and ready to go. Have the code scanned if you paid with cash or simply show them your receipt.