Acqua+ is an app, which allowed users to order and return glass bottles of mineral water in one click directly from their home.

Italy is the world's leading country for mineral water consumption, but 82% of this consumption is still made by plastic bottles.

If we combine this information with some environmental statistics (such as: the amount of plastic in the Mediterranean sea is equivalent to more 38k bottles thrown into the water every minutes), we realize that we need to act fast and strongly on this topic.

We want to promote not only a new ecological awareness but also to empower a model of Circular Economy.

If ordering and return "ecological" water into glass bottles was as simple as a click, would people stop consuming plastic? We believe, yes. What is new about Acqua+ is simplify the connection between existing consumers and existing distributors, that today is extremely complex due to a loss of technology, infrastructure and marketing. Lots of water’s brand are now promo...
Acqua+ is an app, which allowed users to order and return glass bottles of mineral water in one click directly from their home.

Italy is the world's leading country for mineral water consumption, but 82% of this consumption is still made by plastic bottles.

If we combine this information with some environmental statistics (such as: the amount of plastic in the Mediterranean sea is equivalent to more 38k bottles thrown into the water every minutes), we realize that we need to act fast and strongly on this topic.

We want to promote not only a new ecological awareness but also to empower a model of Circular Economy.

If ordering and return "ecological" water into glass bottles was as simple as a click, would people stop consuming plastic? We believe, yes. What is new about Acqua+ is simplify the connection between existing consumers and existing distributors, that today is extremely complex due to a loss of technology, infrastructure and marketing. Lots of water’s brand are now promoting “glass bottles”, because consumers are now demanding them to act for a more ecological approach. But on the other hand, the access to this services is still complex, linked to “hotline” call, long lines and a 100% offline workflow.
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Employees

Federico Menziani
Admin
Federico Menziani CEO In 2013 I founded Ventisette Digital Communication, a digital agency that has become a primary player in the area; in 2014 I founded iDeal