While we struggle to manage plastic recycling and cleaning, there is still no solution to control its production, and without this there is no way that we can stem the flood of ever-increasing plastic waste.
Global plastic production has topped 320 million metric tons per year. Which has been growing from 1950 to a total of 8.3 billion metric tons of plastic, and the remaining roughly 80% has ended up in landfills, in the oceans, or in the environment.” National Geographic.
Unfortunately, we have no real idea of how much plastic is being produced and who is producing it, current estimations are based on production or volunteer groups, so is difficult to calculate, as most products are manufactured in other countries. There is also no centralised database that identifies the world’s levels of the plastic pollution, and we struggle to identify where the plastic waste is ending up.
ACT NOW for the first time is able to address these issues by using social media to identify the brands ...
While we struggle to manage plastic recycling and cleaning, there is still no solution to control its production, and without this there is no way that we can stem the flood of ever-increasing plastic waste.
Global plastic production has topped 320 million metric tons per year. Which has been growing from 1950 to a total of 8.3 billion metric tons of plastic, and the remaining roughly 80% has ended up in landfills, in the oceans, or in the environment.” National Geographic.
Unfortunately, we have no real idea of how much plastic is being produced and who is producing it, current estimations are based on production or volunteer groups, so is difficult to calculate, as most products are manufactured in other countries. There is also no centralised database that identifies the world’s levels of the plastic pollution, and we struggle to identify where the plastic waste is ending up.
ACT NOW for the first time is able to address these issues by using social media to identify the brands responsible. Giving ourselves an opportunity to create the data, that will help pressure groups confront governments, and bring new legislation that will help us manage the way that we use plastic in the future.
Using the power of social media and technology ACT NOW has created a mobile phone App, that takes plastic management away from governments and into the hands of people that care, and less influenced by political or financial agendas. Using this technology means that anyone can take part in the fight against this toxic material, by simply taking a photo of waste plastic during day to day life, to pinpoint brands responsible as well as their location.
The ACT NOW App is a Social Media system, where users can upload photos that will name and shame the brands that produce plastic pollution. Members can then share this with friends as well as post the items on other Social Media sites. Others can also show their support by voting for each other, and likewise share what they see on their own social media pages.
Members will also be able to create a group for friends, work companions or represent other environmental groups large and small, working together in competition with other like-minded groups.
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Employees

Paul Mears
Admin
Paul Mears UK CPA with 30 years experience in finance , angel investing and start ups