Adavow solves one of the biggest issues in online advertising -- how to reduce the number of 'wasted' ads generated by remarketing to users who have already converted.

Using our database of anonymised purchase information, advertisers and ad networks are able to significantly reduce the number of ads served to users who are already customers, have already purchased a product, or have purchased a similar product from a competitor -- all without sharing any personalised information or detailed customer records....
Adavow solves one of the biggest issues in online advertising -- how to reduce the number of 'wasted' ads generated by remarketing to users who have already converted.

Using our database of anonymised purchase information, advertisers and ad networks are able to significantly reduce the number of ads served to users who are already customers, have already purchased a product, or have purchased a similar product from a competitor -- all without sharing any personalised information or detailed customer records.
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Marc Duke Advisor at Brainbroker

The Adavow concept is so simple you are left wondering why didn’t someone else come up with this before. If you are involved in marketing or advertising this is a solution you have to look at.