Retailers and brands are in a constant effort to understand their consumers. For this, they use in-store sales data, historical data etc. However, all of this data ends at the retail store. The consumer still remains in a black box because there is no visibility of how, when and where the product is being used once it leaves the store.
Adrich has developed RepleteTM, a big data and analytics platform to provide retailers and brands with consumer insights through a patent pending connected intelligent packaging solution. These smart connected packaging have been developed keeping the consumer (end user) in mind to provide them convenience and ease of use while allowing retailers and brands to incorporate this technology in the most non-intrusive way. The platform has three primary features:
1. Consumer Consumption Patterns: A web dashboard or API that presents product usage by consumers in terms time of day of use, how often it is used & how much is poured/used each time.
2. Auto-r...
Retailers and brands are in a constant effort to understand their consumers. For this, they use in-store sales data, historical data etc. However, all of this data ends at the retail store. The consumer still remains in a black box because there is no visibility of how, when and where the product is being used once it leaves the store.
Adrich has developed RepleteTM, a big data and analytics platform to provide retailers and brands with consumer insights through a patent pending connected intelligent packaging solution. These smart connected packaging have been developed keeping the consumer (end user) in mind to provide them convenience and ease of use while allowing retailers and brands to incorporate this technology in the most non-intrusive way. The platform has three primary features:
1. Consumer Consumption Patterns: A web dashboard or API that presents product usage by consumers in terms time of day of use, how often it is used & how much is poured/used each time.
2. Auto-reorder: Notification to a smart phone app/web when consumers run out of each product without any manual intervention from the consumer. This can be provided as an API as well.
3. Analytics: An analytics engine that provides insights on consumption patterns and product usage data with correlations to weather, geography, events, and other data sources

Since our beta lauch in September 2016, we have had tremendous traction of at least one customer per month. The market is ready and timing is right to drive consumer engagement. Our unique post-purchase marketing analytics allows for targeted promotions increasing brand loyalty.
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Ilana Diamond Advisor at Rorus

The Adrich team is highly customer focused, learns quickly from feedback, and intuitively anticipates customer needs. They combine industry knowledge with sound technical abilities to provide deep insights/solutions that help brands and other CPG customers grow their businesses.