Aki Balogh

Aki Balogh

Former Dev, Mgmt Consultant, PE, VC, Startup Sales & Mkt. AI/machine learning aficionado
Marketing • General Engineer
Boston, US
Skills
  • Marketing
  • Software Development
Experience
MarketMuse

Co-Founder and CEO @MarketMuse • Co-Founder

Enterprise Content Planning and Content Quality Optimization

Amazing things Aki's made
MarketMuse: Developed a high-quality, multigram-based approach to topic modeling and measuring relevance. Filed a patent entitled “Systems and Methods for Semantic Keyword Analysis” on Oct 31, 2015.

Non-MarketMuse: Built a decision support system for AIG, to size the market opportunity for property & casualty insurance in over 120 countries. In 2010, worked out of AIG's HQ in NYC while AIG was in the news every day for their federal bailout. System used over 140 types of data, prioritized insurance opportunity by impact and time horizon. Results were presented to AIG CEO and Board and Decision Support System is in use even today.
Recommendations

Nathan Savir Trader at Jane Street Capital recommended MarketMuse where Aki is Co-Founder

MarketMuse made a strong first impression on me with their sophisticated proprietary natural language model, which is a key piece of IP underlying their product. Since I first learned about it, I've seen that MarketMuse also enjoys committed and dedicated leadership, strong sales and dev, and remarkable resourcefulness and agility. As a data scientist and also as an investor, I've been impressed by what MarketMuse has achieved so far, and I expect to continue to see interesting work and good results coming from this team.

Coach Wei Executive Chairman at Yottaa recommended MarketMuse where Aki is Co-Founder

Aki is a strong entrepreneur whom i've known for a few years, and i watched him start and build MarketMuse from the very beginning. He evolved and grew a lot in a short time frame, and was smart to make sensible changes along the way to get to a viable market opportunity.

MarketMuse solves a problem that very little scientific answers available so far, despite the universal importance of content: what is your content strategy? Is it working? how to improve it? Putting a software system in place backed by data is the obvious way to answer this!