Expert consultant in management, communication and marketing, I have re-engineered the concept of export trying to fill the gaps in our system Made In Italy. Aliseo is how it combines the will to respond to consumer demand outside the EU to find the real Italian food and can also respond to the needs of their religion as well as the boundless desire to know the places where our products are made. The project Aliseo, then, is not export but a system that looks at the Made In Italy as a great opportunity for our companies small - medium to expand their market can count on logistical support, distribution and sales that, currently, still the Italian market has thoughtfully provided. Aliseo is the simplest solution for excellence. Simple solution to complex problems apparently that can be summarized in:
- Realization of store brand Aliseo
- Ability to compete on price
- Opportunity to expand market share by niches to mass market
- Easy and immediate recognition of truly Italian products
- ...
Expert consultant in management, communication and marketing, I have re-engineered the concept of export trying to fill the gaps in our system Made In Italy. Aliseo is how it combines the will to respond to consumer demand outside the EU to find the real Italian food and can also respond to the needs of their religion as well as the boundless desire to know the places where our products are made. The project Aliseo, then, is not export but a system that looks at the Made In Italy as a great opportunity for our companies small - medium to expand their market can count on logistical support, distribution and sales that, currently, still the Italian market has thoughtfully provided. Aliseo is the simplest solution for excellence. Simple solution to complex problems apparently that can be summarized in:
- Realization of store brand Aliseo
- Ability to compete on price
- Opportunity to expand market share by niches to mass market
- Easy and immediate recognition of truly Italian products
- Widespread penetration in the reference territories through techniques of franchising and joint venture
- Offer tastings, cooking advice, discover the places of production for "education" to the real Made in Italy
- Ability to promote incoming tourism to our country
And as Colombo said: "You would have done it, I did it!"
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