We're making clean beauty warm and soulful, and less scary and highfalutin. We're saying it's okay to just wear your natural hair. We don't love mouses, gels, waxes, and yucky, sticky stylers. We like products that promote your natural texture and we like when you look like you. We also know that good ingredients are good for everyone, so let's all use the same stuff. We have super-stringent formulating guidelines, and our products are actually-clean, but they're priced more accessibly and our brand personality is purposely meant to sound like your sister, friend, or cousin, that wants the best for you and your hair. We're not super claims-focused or ingredient-story-oriented. Our copy is mostly around fitting our products into your lifestyle, not just your bathroom, and talking to you like we talk to our friends and family. A new take on products you probably already use and are bored of; we create clever concepts with clean ingredients and root for you to just look like yourself....
We're making clean beauty warm and soulful, and less scary and highfalutin. We're saying it's okay to just wear your natural hair. We don't love mouses, gels, waxes, and yucky, sticky stylers. We like products that promote your natural texture and we like when you look like you. We also know that good ingredients are good for everyone, so let's all use the same stuff. We have super-stringent formulating guidelines, and our products are actually-clean, but they're priced more accessibly and our brand personality is purposely meant to sound like your sister, friend, or cousin, that wants the best for you and your hair. We're not super claims-focused or ingredient-story-oriented. Our copy is mostly around fitting our products into your lifestyle, not just your bathroom, and talking to you like we talk to our friends and family. A new take on products you probably already use and are bored of; we create clever concepts with clean ingredients and root for you to just look like yourself.
More information

Employees

sam denis
Admin
sam denis CEO Hi. I'm Sam. I'm a hairdresser and a product developer. I live in NYC, my nickname is "Fungo" and new ideas are my favorite.