The lack of media coverage in youth and amateur football impacts young players who would like images of their plays to review and post on their social media. And families who would like to witness their children's sporting activity and have a gallery of their career.

Our solution is a large youth football video platform with an integrated filming service.

Our target is families who support the career of children and young footballers between 12 and 17 years.

Between October 2019 and January 2020 we filmed the footballers and generated 250 videos. We uploaded it to our Instagram profile and received 100.000 views and 17.000 interactions.

In February 2020 we carried out the first test with the payment for the filming service, we involved 4 teams, obtained 34 members out of 65 (conversion rate 53%).

Recent complication about Covid-19 have stopped youth sport, which has not allowed us to carry out other market tests.
But every championship of the new season begin by 25 October 2020. ...
The lack of media coverage in youth and amateur football impacts young players who would like images of their plays to review and post on their social media. And families who would like to witness their children's sporting activity and have a gallery of their career.

Our solution is a large youth football video platform with an integrated filming service.

Our target is families who support the career of children and young footballers between 12 and 17 years.

Between October 2019 and January 2020 we filmed the footballers and generated 250 videos. We uploaded it to our Instagram profile and received 100.000 views and 17.000 interactions.

In February 2020 we carried out the first test with the payment for the filming service, we involved 4 teams, obtained 34 members out of 65 (conversion rate 53%).

Recent complication about Covid-19 have stopped youth sport, which has not allowed us to carry out other market tests.
But every championship of the new season begin by 25 October 2020. We are already collecting new subscriptions, and will communicate the updated data to you.

With 5 euros per match, our service includes a video with your personal highlights, the match in live streaming and to have data on the engagement of your videos.

To scale faster we have signed a letter of intent with Golee, a startup that provides services to more than 1.000 amateur football clubs and will allow us to offer our service in their network.

Our competitors have developed similar technology but do not offer a single player-centered shooting service, and they have a rough online video publishing platform.

There are three of us in the team, Moreno is a digital marketer with 3 years of experience and his family has always been involved in amateur football. Andrea is a senior full stack developer specializing in video services. Stefano has handled relations with sports clubs.

In the next 2 months we will complete the validation of the MVP, in the next 6 months we will release the app and the platform, at the same time we will build the network of reporters, in 10 months we will find our product market fit and we will be ready to scale.
More information

Recommendations

Ama Football has just completed our incubation program (dock3 - the startup lab).

I would like highlight two key strengths of the team:
1. The multidisciplinary backgrounds of the cofounders: design, coding, marketing and economics;
2. The ability to continuously test the hypothesis and learn from data: during the 4 months of incubation, Ama Footbal has changed its model several times and had the courage to do an important pivot less than one month before the Investor Day.

Moreno - the CEO - is extremely determined and goal-oriented