Prior to founding Asteria, I'm proud of one achievement during my University studies. I was part of the Western Swedish Chamber of Commerce's strategy development for the regions positioning. This meant being part of developing concrete actions to take for a certain industry to improve future competitiveness. I was head scout for the textile industry and traveled to world leading manufacturers to bring home inspiration for domestic producers. This lead to adjustments in local manufacturers branding. The main change was increased branding connected to local heritage, leading to more proud employees and a stronger sense of heritage.