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Brief description of the product or service idea
Brief bios/LinkedIn profiles of the key team members and roles.
What is the problem/issue ?
What is the target segment ? Initial customer and geography? Who is the buyer of the service or product?
How much can be charged? Why?
What is the customer experience? Describe one or two use cases
Current players in the space. Or if a new service, substitutes for the product or service
What work has been done till date and milestones reached (if any)
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