Armaree

Armaree

Buy Sell Swap Clothing
Jul 25 '15
In tough times, some hide. (out of guilt). Others try and weather the storm and yet more bear the brunt as loyal citizens and hope for recovery, before their children are old enough to leave home.

But out of the bunch, a certain kind of people move with the needs; and not just that, but they flourish and pile ahead of the rest with innovative ideas that I am sure most of us would think of if we
In tough times, some hide. (out of guilt). Others try and weather the storm and yet more bear the brunt as loyal citizens and hope for recovery, before their children are old enough to leave home.

But out of the bunch, a certain kind of people move with the needs; and not just that, but they flourish and pile ahead of the rest with innovative ideas that I am sure most of us would think of if we only stopped and pondered on how major businesses are virtually picking the money out of our pockets, legally so.

One of these upward mobile Cypriots who has the vision to find solutions in crisis, is Constandinos Karayiannis, a young entrepreneur and Startup business leader of Armaree-a brand new idea, aptly taking its name from the Greek word for closet.

It is The Online Closet, a project which brought together Karayiannis, as well as ambitious young business professionals Constandinos Christoudias and Zoe Philippou, with a background in Marketing, Business and Graphics.

The idea is to forge an online platform in Cyprus, where users are able to buy, sell, swap, or better still, donate used clothing and shoes, through uploading photos and interaction between members, who can then go ahead with purchases or exchanges without middlemen and most importantly, almost no cost to the household or their individual budget.

And in addition, donations will be a lot more organised and easy to handle, while those in need will also be provided with the necessary discretion and respect.

Obviously we're not just talking about ripped, discoloured rags that are of little use to anyone, but quality materials in good condition that are no longer needed and are just taking up space.

This would be of interest not just for people who find it increasingly difficult to buy clothes, but also those who want to be rid of something they will obviously not be wearing and finding something they really want.

So beyond the crisis mode, The Online Closet targets people who need a wardrobe renewal so to speak. '...one significant target are local boutiques too where we can provide special offers and services in one platform island-wide', Karayiannis tells Sigmalive.

One of the challenges is to also ensure that Cypriots find an appropriate online space to advertise, a clothing page close to their target market. Delivery in time is additionally another major bet, as it will convince buyers to turn away from traditional time-consuming methods of buying clothes and making the process a lot more interactive as well as cheaper, while at the same time offering more choices.

Armaree wants to inspire online users towards a culture of recycling and sharing their clothes and shoes-almost a non-existence proposition in hoarding prone Cyprus-as well as helping local shops increase sales with one click (as long as their prices make sense in an online setting).

The future plans of the 3 Cypriot entrepreneurs are to follow Founder Institute, the World's Largest Entrepreneur Training & Startup Launch Program, so they can achieve a complete market research, get in touch with potential investors and become market self-sustainable.

Armaree leader Karayiannis, puts start-ups in perspective when he gives us his three Ts to success- 'The Team, The Timing and The Idea'.

It has to be noted that Armaree won 2nd prize at Startup Academy Cyprus this year, while also participating in Watify Business Idea Competition , 2015 - mentored by Mr George Malekkos Powersoft Solutions and Startup Live Cyprus 2015.

Find out more on this timely and smart business idea on 'crisis clothing' at

www.facebook.com/armareedot
- See more at: www.sigmalive.com/en/news/local/132069/armaree-a-smart-way-to-provide-clothes-in-crisis
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