Arteria converts eCommerce logistics networks into advertising infrastructure.

The company has developed a syndicated distribution network and digital platform that optimizes the capacity of logistics networks while minimizing distribution costs for CPG samples and promotions.

Arteria Network sits at the intersection of e-commerce fulfillment and promotional marketing. As the company continues to interface with the fulfillment centers of its retail and 3PL partners, Arteria is developing robust, “intelligent” direct-to-consumer physical infrastructure on the backs eCommerce logistics networks.

4B+ annual e-commerce shipments have ~30% excess capacity available to ship additional product. Arteria is tapping into the $34B+ annual CPG Shopper Marketing spend to utilize the excess capacity with promotional samples. This will serve as a beachhead to capture share of the $156B+ spend associated with consumer data, including demographics, surveys, cookies, and personally identifiable i...
Arteria converts eCommerce logistics networks into advertising infrastructure.

The company has developed a syndicated distribution network and digital platform that optimizes the capacity of logistics networks while minimizing distribution costs for CPG samples and promotions.

Arteria Network sits at the intersection of e-commerce fulfillment and promotional marketing. As the company continues to interface with the fulfillment centers of its retail and 3PL partners, Arteria is developing robust, “intelligent” direct-to-consumer physical infrastructure on the backs eCommerce logistics networks.

4B+ annual e-commerce shipments have ~30% excess capacity available to ship additional product. Arteria is tapping into the $34B+ annual CPG Shopper Marketing spend to utilize the excess capacity with promotional samples. This will serve as a beachhead to capture share of the $156B+ spend associated with consumer data, including demographics, surveys, cookies, and personally identifiable information (PII).

Brands pay $.50 - $1.25 per sample for distribution, and Arteria passes 60%-70% of that ad spend through to Retail Partners.

For advertisers, Arteria's pricing model helps advertisers develop reach through new channels with control over the degree of targeting and reach they want to attain. The company gets paid for each individual promotional unit placed into an e-commerce partners’ shipment.

With each campaign, Arteria Network captures valuable consumer data, including household demographics, cookie, audience insights, e-commerce shopper behavior data. As this dataset scales, this consumer database appreciates in value as it is used by advertisers to design campaigns.
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Advisors

James Haft
Admin
James Haft M&A and Business Development
Scott Rafer
Admin

Employees

Kivanc Anar
Admin
Kivanc Anar CTO Computer Scientist, Software Developer, Hacker, Maker, Entrepreneur, IOT Developers Network Meetup Organizer

Recommendations

John Lynn Co-Founder at cela

Pijon's primary strength, despite its incredible growth and market capture since its foundation, is in it's leadership. I've worked with their CEO, Rob, in a number of capacities across the NYC startup community, including selecting him as a mentor @ Startup Institute, where he's been an invaluable asset to our cohorts as a guide, connector, and teacher. His most salient traits, a combination of intelligence and drive, are essential for entrepreneurial success -- no surprise given all of his current and outstanding accomplishments with the company. Rob is an open-minded, intellectually curious and honest, imaginative, results-oriented actor, who attracts excellent talent and support from other leaders in the community. I highly recommend him and his company for admission, and am happy to field further conversations and questions on my experiences and thoughts on Pijon.

Cem Kozinoglu Co-Founder at Slash Keyboard

I know Rob for over 5+ years. He is tireless, he is a hustler, and knows how to execute. I have seen him building two of his recent startups and he has it in his DNA. He knows how to network, fundraise and build a team from ground up. Pijon has been growing month over month and I have been super lucky/excited to watch it taking over campuses across the nation one-by-one! Congrats to Rob and his team.