ARTHISTORY+ is a portal to Indian Art. We enable our viewers to interact with art in a format that is relatable.
We enable access. We produce content for most of the top art brands in India (below)
Through top quality videos, engaging scripts and extensive research we explain artworks down to their core message and present it to the world. We help with marketing and sales too.

Our process is simple and direct.
The fact that our founder and core team are from within the professional art world, really helps. With over 15 years of practice, the networks and relationships are strong.

We conduct in-depth interviews with artists, taking the time to truly understand their perspective and then translate it into a highly intelligently edited, video that is accessible to people of all ages and backgrounds.
Simply put, we document art, it’s cultural relevance, it’s political implications, ethical necessity , and aesthetic applications. The application of our videos can range from pure ...
ARTHISTORY+ is a portal to Indian Art. We enable our viewers to interact with art in a format that is relatable.
We enable access. We produce content for most of the top art brands in India (below)
Through top quality videos, engaging scripts and extensive research we explain artworks down to their core message and present it to the world. We help with marketing and sales too.

Our process is simple and direct.
The fact that our founder and core team are from within the professional art world, really helps. With over 15 years of practice, the networks and relationships are strong.

We conduct in-depth interviews with artists, taking the time to truly understand their perspective and then translate it into a highly intelligently edited, video that is accessible to people of all ages and backgrounds.
Simply put, we document art, it’s cultural relevance, it’s political implications, ethical necessity , and aesthetic applications. The application of our videos can range from pure documentation to direct advertising and sale of artworks.

What we do, is very interlinked with ‘how’ we do it. It needs a level of interest and passion, that only an insider can have. The patience and professionalism needed to broadcast creative, intelligent, abstract yet emotional ideas from our peers(the artists and clients) to a wider viewership needs time.
This model is one that works in tandem with that of museums and galleries, where our goal is to give the public the best exposure to a collection. Whether that means piquing interest in certain collections, or taking the entire experience directly to the consumer.

Our format is evolutionary, scalable and will soon be adapted across Social media, OTT and broadcast television platforms to reach a wider audience reshaping art content as something that can be consumed regularly for entertainment as well as education. Our success lies in talking to people about art on their terms. And our analytics show that the youth is more interested in our format. They would grow old with us.
We value the wealth and history of Indian culture and believe that it’s time that the world recognises it too. By scaling our concept upwards we could interact with South Asian communities worldwide and give them a little bit more insight into the diverse talents that exist on the sub-continent.

We are taking the understanding of art into people’s homes.
We are art, explained.
More information

Investors

Confluence Ideathon 2021
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Confluence Ideathon 2021 A hackathon for ideas to build a unique arts & culture centre in India

Employees

Vaibhav Raj Shah
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Vaibhav Raj Shah CEO Artist, Director/Founder
Shireen Jamooji
Admin
Shireen Jamooji
Natasha Nargolkar
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Natasha Nargolkar