AIA is a curated digital marketplace for artisanal products and experiences, that ensures the inclusion of grassroots African artisans into the global economy via a centralised digital platform (www.artisans.africa). The artisan industry is a $34 billion industry with 65% of output being created by emerging market participants, mostly women. It is the 2nd largest employer on the African continent; 2nd only to agriculture.

The AIA solution is unique in that we employ high end product development and compelling, truth - filled video storytelling to ensure we raise the value of the artisanal forms we focus on, in each African country we operate in. We move existing, widespread traditional artisanal skillsets (such as beadwork in South Africa), that possess the propensity to create employment, into the contemporary product realm, and attach these products to high end video stories that challenge existing narratives. In doing so, we serve to raise the value of the artisanal form in foc...
AIA is a curated digital marketplace for artisanal products and experiences, that ensures the inclusion of grassroots African artisans into the global economy via a centralised digital platform (www.artisans.africa). The artisan industry is a $34 billion industry with 65% of output being created by emerging market participants, mostly women. It is the 2nd largest employer on the African continent; 2nd only to agriculture.

The AIA solution is unique in that we employ high end product development and compelling, truth - filled video storytelling to ensure we raise the value of the artisanal forms we focus on, in each African country we operate in. We move existing, widespread traditional artisanal skillsets (such as beadwork in South Africa), that possess the propensity to create employment, into the contemporary product realm, and attach these products to high end video stories that challenge existing narratives. In doing so, we serve to raise the value of the artisanal form in focus (e.g. to raise the value of beadwork as a commodity in RSA). Furthermore, we open our artisans' revenue generating options via selling experiences attached to the sharing of their now more valuable art form. We focus on artisans who are currently unable to build their own digital presence, and thus for whom exclusion in the 4IR is a real concern, where it should not be. To date, these artisans are currently found in rural and township settings across Africa; many of whom are unable to read and write and rely on government grants for survival. Yet, they possess a skillset that AIA believes should be seen, acknowledged and accurately compensated for in the global artisanal goods market. Our central digital platform (www.artisans.africa) and innovative approach is the 360 degree solution to optimal inclusion of this sector in the 4IR. We employ creative solutions in both the product and storytelling arena to raise the value of many artisanal forms that have become commodities - due to excess supply and waning demand. Furthermore, we ensure business training and financial inclusion of all artisans. Our central sales face aggregates the sector, and gathers valuable data that allows service providers to better serve the group at large. Sustainability is core to our model and we will partner with service providers and youth through training, who learn and share this value to roll out products and services, to our growing database of grassroots Artisans in Africa.
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Advisors

Fred Roed
Admin
Henry Boye
Admin
Isabella Spataro
Admin
Isabella Spataro Creative Direction and Product Development Creative Director | Brand Strategist | Product Developer
Sean Rivett
Admin
Sean Rivett

Employees

Nii Amar Laryea
Admin
Nii Amar Laryea Co-Founder Digital commerce and marketing enthusiast, payments specialist, pan African