The main challenges within the field of medication use can be summarized briefly as follows:
• lack of awareness in medication use (on the side of patients, B2C sector),
• lack of feedback on drugs and on patient behavior (for the pharmaceutical industry, B2B sector),
• lack of transparency in the drug market (for drug authorities, B2G sector).

These difficulties are caused by several factors of the practice and circumstances of drug use. The most important ones identified by ourselves based on field expertise and deep analysis are
• medication non-adherence,
• limited data about the drug in real-life,
• poor communication,
• undiscovered patient beliefs and motivations,
• inadequate reporting of adverse events,
• treatment retention an follow-up deficiencies.

In response, we provide the 21st century platform of aware communication between drug takers, the pharma and drug authorities, where
• ``21st century platform'' means it is
o a cloud-based system collect...
The main challenges within the field of medication use can be summarized briefly as follows:
• lack of awareness in medication use (on the side of patients, B2C sector),
• lack of feedback on drugs and on patient behavior (for the pharmaceutical industry, B2B sector),
• lack of transparency in the drug market (for drug authorities, B2G sector).

These difficulties are caused by several factors of the practice and circumstances of drug use. The most important ones identified by ourselves based on field expertise and deep analysis are
• medication non-adherence,
• limited data about the drug in real-life,
• poor communication,
• undiscovered patient beliefs and motivations,
• inadequate reporting of adverse events,
• treatment retention an follow-up deficiencies.

In response, we provide the 21st century platform of aware communication between drug takers, the pharma and drug authorities, where
• ``21st century platform'' means it is
o a cloud-based system collecting Big Data
o from which information is extracted using AI and
o manifesting as a gamified app in the user’s hand,
• ``aware communication'' means it is
o an interactive (two-way) channel
o filled with tailored messages
o in understandable form.

We are building a complex software-as-a-service (SaaS) system providing
• comprehensive adherence management,
• continuous access to raw and refined data,
• communication support,
• custom patient feedbacks,
• automated adverse event reporting,
• patient engagement tools.

In short, we build contemporary bridges between drug takers, the pharma and drug authorities.
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