Objectively evaluating film and similar content creation projects is inherently challenging. This results in delayed & uninformed decisions, opportunity costs, questionable ROI. Our SaaS platform helps manage projects from ideation to distribution with insights from AI models.

We leverage NLP (Natural language processing) and machine learning models to gather quick insights from film scripts about the story trajectory, character personality and interactions and audience demographics. All these are further compared against historical database of similar films. We also employ predictive analytics to estimate revenue potential of the film projects based on different casting options, thus enabling more informed decision-making....
Objectively evaluating film and similar content creation projects is inherently challenging. This results in delayed & uninformed decisions, opportunity costs, questionable ROI. Our SaaS platform helps manage projects from ideation to distribution with insights from AI models.

We leverage NLP (Natural language processing) and machine learning models to gather quick insights from film scripts about the story trajectory, character personality and interactions and audience demographics. All these are further compared against historical database of similar films. We also employ predictive analytics to estimate revenue potential of the film projects based on different casting options, thus enabling more informed decision-making.
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Employees

Bethanavel Kuppusamy
Admin
Bethanavel Kuppusamy CEO Entrepreneur, AI enthusiast, aspiring filmmaker
Rohan Anil
Admin
Rohan Anil Engineer
Ashwin Venkatesan
Admin
Ashwin Venkatesan

Recommendations

We have been an Artmetrix client for at least three of our movie projects. They furnished us with detailed, action-oriented reports for use during both pre-production and promotion stages. It came in really handy when we had to take important calls but pressed for time. They gave us a clear picture of where we stood, in terms of our promotion strategy and enabled us to make data-driven decisions.

In one particular project, we had to pin down 1 among 3 potential actors for a lead role. Artmetrix’s insights really helped us there. Our confidence in their data insights grew as their model's predictions were consistently coming out to be about 90% accurate. We are really excited to see such applications in our industry. It would reduce our risk massively and save so much valuable production time. Looking forward to more products from them.

As a film producer and an investor, I’ve always felt that every film is like a startup with mounting uncertainties. But unlike a startup, limited availability of data makes our decisions always a gamble. This is exactly what Artmetrix set out to solve - to provide reliable information so that we can make quicker decisions while producing, acquiring, promoting, etc and realize better profitability. In one of our big-budget projects, Artmetrix’s insights helped us identify inefficient use of nearly 30% of our promotional budget - which was quite considerable.

As their advisor, I’m pretty impressed with the lean approach that Artmetrix has adopted over the past two years, centered around the needs of target users. I like the team’s hustling and problem-solving attitude which is especially evident in how they are positively managing the crisis situation now.

Best wishes
Rana Daggubati

Artmetrix was selected as one of the 6 startups from over 150+ applications for our Anthill Studio accelerator program in 2018. They have been making excellent use of our partner networks, working closely with them, and developing new use cases solving for gaps in the Industry. Their learning and growth has been impressive resulting in idea validation, satisfied clients and ability to scale.

We believe they are building products that could potentially disrupt the trillion dollar media and entertainment industry. Their work has been drawing interests of collaboration from global players in the media industry.

Focus, grit, Intellect and 100% unadulterated passion is what describes Beth. Through the tough times and significant jolts to business during the initial phase, I did not see the strength of purpose diminish or waver. He is a clear-thinking, level-headed, hands-on leader who will make an impact in the industry.