Our mission is to reimagine every aspect of aging and technology in terms of human relationships.

Assure Technologies makes technology products for social connection and support, focused on the 50+ market, particularly people 60 to 75 who live alone and have smartphones, and their loved ones. Given that over three-and-a-half million Baby Boomers turn 65 every year, the market of tech-savvy older adults is large and growing fast.

We address the problems of social isolation and vulnerability of independent adults as they face the changes that come with age. In ‘The Other Wonder Years’, older adults wonder how they can get support without being a burden — and their adult children wonder if they are OK.

We have learned that although tech-savvy older adults are adopting smartphones and social apps, they resist technology that supports them as they age -- no one wants to confront the changes that come with age. So while technology has the ability to help people as they get older, th...
Our mission is to reimagine every aspect of aging and technology in terms of human relationships.

Assure Technologies makes technology products for social connection and support, focused on the 50+ market, particularly people 60 to 75 who live alone and have smartphones, and their loved ones. Given that over three-and-a-half million Baby Boomers turn 65 every year, the market of tech-savvy older adults is large and growing fast.

We address the problems of social isolation and vulnerability of independent adults as they face the changes that come with age. In ‘The Other Wonder Years’, older adults wonder how they can get support without being a burden — and their adult children wonder if they are OK.

We have learned that although tech-savvy older adults are adopting smartphones and social apps, they resist technology that supports them as they age -- no one wants to confront the changes that come with age. So while technology has the ability to help people as they get older, these same people won’t adopt it.

We believe that people will adopt supportive technology if it is also social. We are validating this with our first product, WithMe, a mobile app that connects older adults and their loved ones.

WithMe sends the user a push notification reminding them to Check-In. They swipe the notification, use a simple interface to choose an emoji and pre-determined text, then tap to Check-In. WithMe tells their contacts they’ve Checked-In, who can respond using the same simple interface. If the user misses their Check-In, WithMe alerts their contacts that there may be a problem, and supports them in following up with a text message or phone call.

WithMe is available now for free on iOS and Android. Our early conversion rate is high and people who adopt the app keep using it every day.

Kara Kytle founded the company based on personal experience as she helped her mother cope with memory loss.
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Advisors

Adam Sah
Admin
Joshua Bradley
Admin
Joshua Bradley Developing founders. Passionate about making life better.
Christina Noren
Admin
Christina Noren
Cliff Skolnick
Admin
Cliff Skolnick

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Recommendations

Adam Sah Founder/CEO at Buyer's Best Friend

It sounds so simple, but the winning apps all do! Behind Assure, Kara and Joe have spent years obsessing over how people want to age and how mobile tech can play a role. The result is WithMe, a fun app that families and friends use to keep in touch, replacing horrible spam and phishing-forwards, cat videos, wingnut political crap and angry fruit salad 24 point font email. One touch, maybe a cute emoticon or image, and you know mom is alright, instead of 30 minute diatribes about aunt Dottie who's been dead for years, random harmless aches, and that cute gentleman down the hall. Mom! I gotta go...