Awesome Inc Accelerator 2013

Awesome Inc Accelerator 2013

Start Something Awesome
Apr 9 '13
This trend report was posted a few years ago, but the insights still apply and if we look at current Nielson stats on purchase behaviors, could validate this report as a fulifilled(fulfilling) prophecy.

The shift in this generation's assumptions about what it means to be successful and what it means to achieve status has radically changed from "getting" to "sharing"

We're a generation who want
This trend report was posted a few years ago, but the insights still apply and if we look at current Nielson stats on purchase behaviors, could validate this report as a fulifilled(fulfilling) prophecy.

The shift in this generation's assumptions about what it means to be successful and what it means to achieve status has radically changed from "getting" to "sharing"

We're a generation who want to giving back.

"GENERATION G | "Captures the growing importance of 'generosity' as a leading societal and business mindset. As consumers are disgusted with greed and its current dire consequences for the economy—and while that same upheaval has them longing more than ever for institutions that care—the need for more generosity beautifully coincides with the ongoing (and pre-recession) emergence of an online-fueled culture of individuals who share, give, engage, create and collaborate in large numbers."

trendwatching.com/trends/generationg/
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Sean K gave heat