Bakala is developing a business intelligence tool that provides Fast Moving Consumer Goods companies with real-time access to analytics on market shares, distribution, pricing & promotions. With 40% more accuracy & 60 times quicker than alternatives in developing markets, FMCGs are empowered to make faster & better business decisions.

Bakala aims to operate in unorganized markets such as MENA, Central-Asia & Latin America, where groceries contribute over 80% of retail sales making their data crucial for FMCGs.

For the past 10 years, I managed businesses across the world’s largest FMCGs in the MENAP region ( Procter & Gamble, Mondelez & L'Oreal). Over the years, data was always at the core of every decision we made: What price point to use? What promotion to launch? Which flavour to introduce? Which stores to cover & How much to produce/to ship? These questions are the heart and soul of the business and data is its fuel. Every decision can cost or gain companies millions of dollars...
Bakala is developing a business intelligence tool that provides Fast Moving Consumer Goods companies with real-time access to analytics on market shares, distribution, pricing & promotions. With 40% more accuracy & 60 times quicker than alternatives in developing markets, FMCGs are empowered to make faster & better business decisions.

Bakala aims to operate in unorganized markets such as MENA, Central-Asia & Latin America, where groceries contribute over 80% of retail sales making their data crucial for FMCGs.

For the past 10 years, I managed businesses across the world’s largest FMCGs in the MENAP region ( Procter & Gamble, Mondelez & L'Oreal). Over the years, data was always at the core of every decision we made: What price point to use? What promotion to launch? Which flavour to introduce? Which stores to cover & How much to produce/to ship? These questions are the heart and soul of the business and data is its fuel. Every decision can cost or gain companies millions of dollars & it all relies on understanding the market dynamics, competitive landscape & consumer purchase behaviour across FMCGs biggest channels.

Currently, FMCGs spend more than $10Billion every year on research & business development. We have already met with 8 of the largest FMCGs, they all expressed dissatisfaction with finding real time, accurate data on the market. The issue lies mainly in that data companies in traditional driven market still gather data manually as a result, the data collected is inaccurate, infrequent & suffers from a 2 month lag.

Our technology consists of our business analytics tool for FMCGs & our POS tablet solution for groceries

The BA tool utilises data gathered by the POS solution to offer real-time accurate insights on the market. The POS is a double sided tablet: one side is an offline first, cloud-based POS interface with four main modules billing, inventory, customers and reports & the other side is a revenue generating interactive advertising screen. The tablet solution not only helps groceries manage their day to day operation but through the advertising screen it allows them to generate an extra source of revenue. The POS solution is free for early adopters & at cost for later joiners

We generate reports that cover more than 30 categories & we charge FMCGs 25,000$ to 40,000$ per category per annum.

For now, we are targeting the two largest markets for FMCG’s in the region: Saudi & Egypt who represent almost 20% of MENA FMCGs sales.
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Flat6Labs Beirut - Cycle 2
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