Banded.us is an online platform dedicated to making local music more accessible and more valuable. On the surface, the platform is a collection of user-generated band, venue, and event pages to serve as a hub for the local music scene, giving the community a dedicated one-stop shop for music and event discovery.

Our birds eye view of relationships, experiences, and transactions within the local music community will provide actionable data to drive value for advertising partners, bands, and venues alike. Browsing and transaction history on our platform will give us the ability to offer services to venues and to advertisers that we can charge for. We plan to offer a product called Banded Booking Insights to venues, allowing them to optimize their artist choice and booking to cater to their target audience, avoid unnecessary competition, and to maximize profit potential, in addition to giving them a data tool to predict attendance. Additionally, by having a channel to promote local music...
Banded.us is an online platform dedicated to making local music more accessible and more valuable. On the surface, the platform is a collection of user-generated band, venue, and event pages to serve as a hub for the local music scene, giving the community a dedicated one-stop shop for music and event discovery.

Our birds eye view of relationships, experiences, and transactions within the local music community will provide actionable data to drive value for advertising partners, bands, and venues alike. Browsing and transaction history on our platform will give us the ability to offer services to venues and to advertisers that we can charge for. We plan to offer a product called Banded Booking Insights to venues, allowing them to optimize their artist choice and booking to cater to their target audience, avoid unnecessary competition, and to maximize profit potential, in addition to giving them a data tool to predict attendance. Additionally, by having a channel to promote local music, we also create a channel for local advertisers not only for targeted and valuable banner advertising (like Yelp!), but also for a show sponsorship platform that would automate many of the steps related to sponsoring a show. Doing this will allow even the smallest shows to garner extra revenue for us, the venues hosting them, the bands, and to create an opportunity for local advertisers to reach their target customers.

Our research shows huge opportunity in the local music scene. Consumers like live music, but they are deterred from the smallest 90% of bands by the lack of information, leading them to fear the lemons problem. By making more accessible great and affordable live music and providing free and easy to use event discovery, we can not only help bands to communicate their value, but also provide consumers with a viable, fun, and reliable source of live entertainment that has failed to keep up with technological advances, but remains relevant.

By aggregating information and content into one easy to navigate platform, we will drastically decrease consumer search costs while increasing band and venue advertising efficacy. The simplification of local music discovery and management, in combination with enhanced consumer involvement in the scene, will organically promote the best local acts- driving innovation and value in local music.
More information