Barster is intended to be the most accurate, self-sustained bar database in the United States. The current problem is that while pre-existing apps and websites do in fact act as bar databases, they fail at giving bar managers the necessary means of control in their company’s best interest. That is, the characterization of a given bar lies not in the hands of executive decision, but, rather, in the hands of the consumer, in the form of user updates. This inevitably creates a variety of situations at the bar’s expense, depicting the image of the bar in a poor or inaccurate light.
The largest competitor in this segment is Yelp! However, while Yelp! continually fails at protecting a bar’s image, they simultaneously continue to portray their company in a negative light within the bar industry. Generally speaking, if a consumer is dissatisfied or asked to leave for whatever reason, he/she has the ability then to write a negative review thusly hurting the bar’s public image. Our int...
Barster is intended to be the most accurate, self-sustained bar database in the United States. The current problem is that while pre-existing apps and websites do in fact act as bar databases, they fail at giving bar managers the necessary means of control in their company’s best interest. That is, the characterization of a given bar lies not in the hands of executive decision, but, rather, in the hands of the consumer, in the form of user updates. This inevitably creates a variety of situations at the bar’s expense, depicting the image of the bar in a poor or inaccurate light.
The largest competitor in this segment is Yelp! However, while Yelp! continually fails at protecting a bar’s image, they simultaneously continue to portray their company in a negative light within the bar industry. Generally speaking, if a consumer is dissatisfied or asked to leave for whatever reason, he/she has the ability then to write a negative review thusly hurting the bar’s public image. Our intended angle will portray bars in the best light possible, with an ultimate goal of increasing the revenues of the industry as a whole.

The current version of Barster is being utilized and tested primarily in Newport Beach, California. The problem that we have found is that there is no redemption aspect to the current app. That is, if a user goes to a bar specifically because he/she saw the happy hour or Real Time Special on Barster, there is no way for the owner or manager to know such details. In order to address the current problem, we plan to initiate a “Groupon” feature to the home screen of the app. The new objective is to convince bars to offer a unique deal through Barster (either a food deal or coupon for $ off of a tab). The deal will be offered and purchased through the app. From here, Barster will take 25% of every deal sold to consumers through the platform. Barster will also be in total control of inputting all wording and imagery used for each deal to ensure the aesthetic integrity is kept in tact. The only required action lies in the approval of the deal by the bar once it has been completed. We currently have 10 bars in Newport Beach that are willing to offer a unique deal through Barster once we have launched.
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