Love this idea. It not only makes the race more pleasant and safe but will certainly invite more participants as a result. The wearable piece has many potentials outside of tracking so this is definitely a product-to-watch on my list. Looking forward to the upcoming innovations.
The founders are knowledgeable and very passionate about what they do. I'm excited to see how this product/service develops!
I've had a chance to see the product live on an Ironman that Coach Karin Nyrop did! Both Seth and Derek are doing a great job of building this great solution to help Athletes to get a lot of support! I've actually used the site to make sure I knew where coach Karin was on the bike, so I could join her for at least 50 miles of her Seattle Ironman!
This is a great and exciting idea for athletes and their friends and family to be part of the race. I'm eagerly awaiting to try out the experience and be witness of this game changing device/app.