Beaconifi delivers solicited localized content to consumers enhancing their discoverability & responsiveness to deals and promotions, and delivers measurably successful returns to the merchants. We presently have a 2 sided platform – Android Mobile Apps BeeKoun (for shoppers, B2C) and BeeKoun Merchant (for Retail merchants, B2B) – live in the India (Bangalore) Retail market, primarily for neighbourhood Kirana Stores, and available in Google Play Store. BeeKoun provides a List of nearby Stores which does Home delivery and their location; provides easy viewing of offers available in any of the Retail Stores; shopper can save specific offers for easy recall and redeem at the Stores; and have one click call option to place an order. BeeKoun Merchant provides Self authentication for merchants based on Store address & mobile no; provides Easy roll out of public offers just after clicking an item photo; Campaign Management; Dashboards and reporting facilities for merchants. We have signed...
Beaconifi delivers solicited localized content to consumers enhancing their discoverability & responsiveness to deals and promotions, and delivers measurably successful returns to the merchants. We presently have a 2 sided platform – Android Mobile Apps BeeKoun (for shoppers, B2C) and BeeKoun Merchant (for Retail merchants, B2B) – live in the India (Bangalore) Retail market, primarily for neighbourhood Kirana Stores, and available in Google Play Store. BeeKoun provides a List of nearby Stores which does Home delivery and their location; provides easy viewing of offers available in any of the Retail Stores; shopper can save specific offers for easy recall and redeem at the Stores; and have one click call option to place an order. BeeKoun Merchant provides Self authentication for merchants based on Store address & mobile no; provides Easy roll out of public offers just after clicking an item photo; Campaign Management; Dashboards and reporting facilities for merchants. We have signed up around 250 Stores in Bangalore, including 6 Supermarkets, who are using it to show offers & broadcast Home Delivery numbers to shoppers, and we are scaling up fast to reach 1000 Stores in another 2 months, and working on marketing strategies to expand our reach faster. Essentially we are ramping up marketing strategy to first cover a specific area of Bangalore, measure effectiveness of the various marketing tactics adopted, and then fine-tune the relevant tactics and expand reach to other areas of Bangalore and eventually to other Indian metros. We intend to develop our existing product iteratively with more features, taking market feedback into account after each small release of the product with additional capabilities.
For Organized Retail, we are working on a iBeacon-based version that will provide enhanced customer experience by combining big data analytics and sensor systems to deliver real time, on premise personalized retail offers, optimizing customer loyalty and store revenue. We are about to sign MoU with Shoppers Stop for early technology trials for this product. Our product is already integrated with SAP HANA in the back-end, leveraging their huge processing power whenever needed, and we are working with Relax POS (Point of Sales) to integrate our product with them. We plan to roll out Beaconifi Loyalty Program as well as integrate with Retail Brand’s existing Loyalty program or existing App. Long term we intend to expand to Global Retail markets as well.
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