Nowadays, places throughout the world, be it a small town or a large megalopolis, are filled up with different kinds of businesses from a local barber’s to department stores. The highly competitive environment of the modern days persuades companies to introduce benefits and offer discounts in order to stand out and attract more customers. In a way, reducing the price of their products and services may be seen as a marketing expense. However, the total cost of promotion is not limited to the discounted amount. Often, the distribution of information about the campaign is the most expensive part.

Traditional channels of distribution include television, magazines, Internet and outdoor advertising. They provide a wide coverage, but sometimes have limited targeting capabilities. Consumers may not need the advertised product or service at that very moment of its announcement. What is more, the effort needed to visit the outlet is considerably high, unless the consumer is physically close t...
Nowadays, places throughout the world, be it a small town or a large megalopolis, are filled up with different kinds of businesses from a local barber’s to department stores. The highly competitive environment of the modern days persuades companies to introduce benefits and offer discounts in order to stand out and attract more customers. In a way, reducing the price of their products and services may be seen as a marketing expense. However, the total cost of promotion is not limited to the discounted amount. Often, the distribution of information about the campaign is the most expensive part.

Traditional channels of distribution include television, magazines, Internet and outdoor advertising. They provide a wide coverage, but sometimes have limited targeting capabilities. Consumers may not need the advertised product or service at that very moment of its announcement. What is more, the effort needed to visit the outlet is considerably high, unless the consumer is physically close to the seller.

Benefisq tackles these problems by bringing benefits into the right context. It means that consumers can get the available offers that are physically next to them on demand. Benefisq mobile application determines user’s current location and displays a list of discounts in order of proximity. Thus, the user is able to uncover all interesting deals nearby, not only ones that are directly visible. This empowers consumers to have a richer and more focused shopping experience and potentially saves time when one is looking for certain types of products and services. Also, it provides an overview of attractions available in the area.

From the corporate point of view, Benefisq is a cost-efficient and an easy-to-use advertising service. It helps to reach those customers who are considerably close, yet not in the immediate vicinity of the sales point. After seeing an interesting announcement in Benefisq, they may want to visit the shop, as they are already near the spot. Compared to traditional marketing channels, Benefisq is also fast and flexible – adding a new announcement is only a few clicks away.

To summarise, Benefisq improves shopping experience of end-users, and offers companies a new way to advertise their products and services.
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Kimmo Rouhiainen Business Development at Chainfrog Oy

Benefisq was in New Factory startup program (www.newfactory.fi/startupprogram) in spring 2015. They were enthusiastic to learn new lean ways to start a business and graduated with good success. They are now New Factory Alumni.