Best Shot is rescripting the specialty patient experience, providing millions of infertility patients with a tech-enabled community whereby they receive support & resources where their clinics have failed them, save $000s on meds and de-risk the $75K average cost per IVF baby.

Problem:
-- IVF is complicated: 50 injections per cycle; 22% of patients don’t comply with their regimens
-- IVF is expensive & wasteful: 65% of patients are cash-pay, spending $8B per year on treatments; $5K in med waste per live birth, with rampant black markets on social media
-- IVF is devastating: Receiving an infertility diagnosis is likened, psychologically, to receiving a cancer diagnosis; 56% of patients report depression; 76% of patients report anxiety

Solution: As a virtual care wraparound, Best Shot is rescripting the specialty patient experience through democratized information, med fulfillment & management and a vibrant & supportive community.

Traction:
-- We have patients: #1 online fertility c...
Best Shot is rescripting the specialty patient experience, providing millions of infertility patients with a tech-enabled community whereby they receive support & resources where their clinics have failed them, save $000s on meds and de-risk the $75K average cost per IVF baby.

Problem:
-- IVF is complicated: 50 injections per cycle; 22% of patients don’t comply with their regimens
-- IVF is expensive & wasteful: 65% of patients are cash-pay, spending $8B per year on treatments; $5K in med waste per live birth, with rampant black markets on social media
-- IVF is devastating: Receiving an infertility diagnosis is likened, psychologically, to receiving a cancer diagnosis; 56% of patients report depression; 76% of patients report anxiety

Solution: As a virtual care wraparound, Best Shot is rescripting the specialty patient experience through democratized information, med fulfillment & management and a vibrant & supportive community.

Traction:
-- We have patients: #1 online fertility community in the US, built with $0 in CAC; >85K sets of eyeballs; >4.5M monthly impressions
-- We have pharmacies: Carefully curated, high-quality pharmacy network, including Braun PharmaCare (Chicago), Avrio Pharmacy (Scottsdale), Rancho Santa Fe Fertility Pharmacy (San Diego) and Rosemont Pharmacy (Philadelphia)
-- We’re clinic-approved: Have improved outcomes and reduced costs for major players, including Columbia University, Boston IVF (a top 5 clinic network), Main Line Fertility and Colorado Conceptions
More information

Advisors

Sara Barton
Admin
Sara Barton

Employees

Abby Mercado
Admin
Abby Mercado CEO Future-focused leader with a passion for mission-driven, sustainable tech businesses that are measurably improved vs. the status quo.