If a consumer who wants to purchase grocery, looks at the online options, then all the apps and websites out there requires him/her to exactly know what they are looking for & the quantity needed. After an order is placed, they get only the items they ordered, unsure of the quality & satisfaction of purchasing by looking at an image of the item.
The problem is compounded in places which are far from main market areas & are difficult to reach.

The proposal is to give customer, a feel of the grocery items that he/she is buying before it is actually bought.
The idea is to present a variety of items in a mid-sized/large vehicle which has modified interiors for displaying the items.
These vehicles will be GPS tagged and their location can be tracked via an app on the customer’s smartphone. The consumer can subscribe and receive notification when such a vehicle is at the customer’s locality

Current Target market is Metro Cities in India like Bangalore, Mumbai, Delhi, Chennai, Kolkat...
If a consumer who wants to purchase grocery, looks at the online options, then all the apps and websites out there requires him/her to exactly know what they are looking for & the quantity needed. After an order is placed, they get only the items they ordered, unsure of the quality & satisfaction of purchasing by looking at an image of the item.
The problem is compounded in places which are far from main market areas & are difficult to reach.

The proposal is to give customer, a feel of the grocery items that he/she is buying before it is actually bought.
The idea is to present a variety of items in a mid-sized/large vehicle which has modified interiors for displaying the items.
These vehicles will be GPS tagged and their location can be tracked via an app on the customer’s smartphone. The consumer can subscribe and receive notification when such a vehicle is at the customer’s locality

Current Target market is Metro Cities in India like Bangalore, Mumbai, Delhi, Chennai, Kolkata.
With more than 65% of India's US$450 billion retailing industry & with internet & smartphone penetration rates in India at an all time high and growing, this sector of e-commerce, the online grocery market is expected to be the next hottest sector.

Target customers will majorly be Low income & Mid-income consumers who are mainly dwelling in places which are far off from the main market areas.
Any consumer who can see, smell & sense the item before purchasing is more likely to buy the item. To top that, since a variety of other items are also available, the consumer might end up buying more items than actually intended to.

The Initial set of customers are the tech savy ones who readily tryout the new offering in the market.
A refer & reward scheme will also help in acquiring more customers and elicit their interest in buying since they have free points to spend and nothing to lose.
The pricing of the products will be at retail, and hence is lesser than the local grocers who normally price it at a rupee OR two higher.
A service fee could be charged to the consumers.

The major USP of the business is the delivery model.
The procurement will happen daily at the wholesale market by wholesale vehicles
The wholesale vehicles will then move around in designated localities in the city to distribute items to the retail vehicles.
The retail vehicles will keep track of the stock of the items left and summon the wholesale vehicle designated for that location
More information