Every once in a while a product comes along that changes everything. Bleacherz is that product for the Sports and Entertainment Industry. Bleacherz Broadcasting (Software is a Service) is production platform for capturing, structuring, producing and delivering amazing content to game day fans. Bleacherz is versatile enough for all sports and entertainment, but is amazingly suited for the the MLB, the ballpark experience, baseball’s unique rhythm/cadence and baseball’s amazing and endless behind the scenes stories and personalities. Bleacherz revolutionizes the gameday experience. For the fan, Bleacherz is a mobile app that takes you through pregame, game and postgame with content that brings her closer to the game. Pre-game content gets the fans geared up for the game and its stars, including special guest of the Dodgers. Pre-game content further includes clubhouse, workout and batting practice pics. The content is produced by the Dodgers pregame Bleacherz Producer who choreogra...
Every once in a while a product comes along that changes everything. Bleacherz is that product for the Sports and Entertainment Industry. Bleacherz Broadcasting (Software is a Service) is production platform for capturing, structuring, producing and delivering amazing content to game day fans. Bleacherz is versatile enough for all sports and entertainment, but is amazingly suited for the the MLB, the ballpark experience, baseball’s unique rhythm/cadence and baseball’s amazing and endless behind the scenes stories and personalities. Bleacherz revolutionizes the gameday experience. For the fan, Bleacherz is a mobile app that takes you through pregame, game and postgame with content that brings her closer to the game. Pre-game content gets the fans geared up for the game and its stars, including special guest of the Dodgers. Pre-game content further includes clubhouse, workout and batting practice pics. The content is produced by the Dodgers pregame Bleacherz Producer who choreographs the work of pre-game field photographers. The producers provide color and commentary in ways similar to photo based standard social media platforms. This turns the Pregame into a social experience, emphasizing the softer/ more personal side of the players. But it is game-time content where Bleacherz begins to really shine. The Bleacherz Production Platform is connected to a team field photographers, who are capturing everything from the grimace of a catcher after a ball is fouled off his shoulder, to the smile of disbelief of a pitcher who has just witnessed his outfielder pull back a homerun. While it is the photographers who capture the pics, it is the broadcast team, powered by the Bleacherz Broadcast Production Platform, who selects the unique mix of photos and provides inserts commentary to generate a the play-by-play feel and color. The intellectual property and advertising rights and most importantly the gameday experience remains in the control of the Dodgers. The fan engagement continues with other interactive forms of content such as selfie contests, interactive polling and merchandising. Bleacherz even goes one step further with fan seat recognition allowing for coordinated content like orchestrating fan waves and chants. And because each fan is signed in with his ticket, the platform allows for big data analysis and A/B testing. The broadcast, like radio and television, wraps up with a post game bleacherz broadcast. The result, a better game day experience.
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