We sell children's books and for every three books we sell, we donate one to a child in need. Our signature product is our monthly book subscription service, which sends kids a personally curated new book each month based on their reading level and interests. All books we send are written by authors who have received a major award or honor, so parents know they are getting great books.

The subscription service is critical because it solves two major problems for parents. First is the overwhelming number of books written for kids. Parents often complain that it is difficult and time-consuming to choose great books, and therefore they often neglect to do so - BookBugs makes the process much easier. The second problem we solve is the larger societal problem of the lack of access to books for low-income children. In low-income neighborhoods there is only 1 book for every 300 kids, and we want to use the power of capitalism to fix that. We have seen that customers are eager to use their p...
We sell children's books and for every three books we sell, we donate one to a child in need. Our signature product is our monthly book subscription service, which sends kids a personally curated new book each month based on their reading level and interests. All books we send are written by authors who have received a major award or honor, so parents know they are getting great books.

The subscription service is critical because it solves two major problems for parents. First is the overwhelming number of books written for kids. Parents often complain that it is difficult and time-consuming to choose great books, and therefore they often neglect to do so - BookBugs makes the process much easier. The second problem we solve is the larger societal problem of the lack of access to books for low-income children. In low-income neighborhoods there is only 1 book for every 300 kids, and we want to use the power of capitalism to fix that. We have seen that customers are eager to use their purchases to give back (for instance, through companies like TOMS shoes), and we think literacy is a cause that they will be particularly excited to help us solve.

We have recently started working with schools and nonprofits to allow them to earn donated books by giving out a discount code to parents, workers and supporters. Several different school districts - including the 8,000+ Green Dot Charter network - will be telling their parents about this program and using it to earn their own books at the start of the next school year. Many of them see this as an opportunity to replace the somewhat antiquated Scholastic book fairs, by letting students buy virtually any book they want, while earning books for the school. When they purchase year-long subscriptions, the school earns four books, plus we give them our first month's revenue from every sale, so it could easily end up being more valuable to the school than a Scholastic fair.

Thus far, schools themselves have been our biggest customers. Green Dot, for instance, recently bought over 1,500 books for their schools because they know that we will then donate books back to their students as part of the sale process. This level of comfort and appreciation for our business model has made them enthusiastic to help us generate sales to their students/parents. It is because of this relationship that they are suggesting that all their students and parents purchase subscriptions from us if they can.
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