Bookspread offers a Freemium Business Model in the ebooks industry where it is possible to find free books and still pay the authors and editors for their job. Our CA is that it is free, and so customers would much rather use us than anybody else that lower their prices even to 0,01€ due to the Zero Effect (as we can find explained in Predictably Irrational by Daniel Ariely, where we find described the functionality of the human brain).
The returns to be able to pay our suppliers come from a revenue model based in advertisement. This advertisement can be found in the book every new day that the user opens it, so it is not very disturbing and it can lead us to the BEP at day 10 of reading. This is also an incentive for the Bookspread team to have good books to offer to the customers because if they don’t spend at least 10 days reading them (average) we may have losses. But on the other hand, if the book is good and they spend more time reading or re-reading it, we would have benefi...
Bookspread offers a Freemium Business Model in the ebooks industry where it is possible to find free books and still pay the authors and editors for their job. Our CA is that it is free, and so customers would much rather use us than anybody else that lower their prices even to 0,01€ due to the Zero Effect (as we can find explained in Predictably Irrational by Daniel Ariely, where we find described the functionality of the human brain).
The returns to be able to pay our suppliers come from a revenue model based in advertisement. This advertisement can be found in the book every new day that the user opens it, so it is not very disturbing and it can lead us to the BEP at day 10 of reading. This is also an incentive for the Bookspread team to have good books to offer to the customers because if they don’t spend at least 10 days reading them (average) we may have losses. But on the other hand, if the book is good and they spend more time reading or re-reading it, we would have benefits.
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