Brewnola takes a waste product from breweries—something they pay to get rid of—and turns it into consumer products that are good for you and the planet. In doing this, Brewnola aims to tackle several problems. Each year, 39 million tons of spent grain are produced; for perspective, that is enough grain to fill one million semi-trucks. Let’s compare that to a waste problem everyone is familiar with: plastic. Less than ten times as much plastic is produced as spent grain every year, and nearly four times as much spent grain is created as ocean plastic. This is a huge issue that needs to be addressed. Breweries face the burden of paying to dispose of the grain, which makes up 85% of brewery waste, yet it has potential to become a stream of revenue rather than a cost, a way to ease the world’s ever-growing waste problem, and a healthier food source than traditional processed snacks, especially granolas which are often misleadingly marketed as healthy despite being high in sugar conten...
Brewnola takes a waste product from breweries—something they pay to get rid of—and turns it into consumer products that are good for you and the planet. In doing this, Brewnola aims to tackle several problems. Each year, 39 million tons of spent grain are produced; for perspective, that is enough grain to fill one million semi-trucks. Let’s compare that to a waste problem everyone is familiar with: plastic. Less than ten times as much plastic is produced as spent grain every year, and nearly four times as much spent grain is created as ocean plastic. This is a huge issue that needs to be addressed. Breweries face the burden of paying to dispose of the grain, which makes up 85% of brewery waste, yet it has potential to become a stream of revenue rather than a cost, a way to ease the world’s ever-growing waste problem, and a healthier food source than traditional processed snacks, especially granolas which are often misleadingly marketed as healthy despite being high in sugar content and low in nutrients.

Our solution is to rescue this overlooked but great ingredient that would end up in a landfill, and return it to the food cycle. We rescue this grain—which is enriched by brewing—to craft a more nutritious, delicious, and sustainable alternative to traditional oat-based granolas, and we plan to partner with breweries to create savory snacks to pair with beer made from the same grain.

In 2020, half of Americans ate granola, and cereal sales exceeded $11 billion. The granola bar market alone is expected to grow by over $2 billion by 2025. This is a huge, growing market, especially for specialty brands like Brewnola, as consumer preferences shift toward healthy, sustainable products. And with over 8,000 craft breweries in the U.S. alone, we have thousands of potential partners.

In addition to our proprietary recipes and trademarked name, spent grain gives Brewnola its edge over other granolas; it tastes better, has a higher nutritional value, and lets consumers help the environment by simply buying granola...and we are the first to make granola from it. This grain has significantly less sugar and starch after brewing, as much protein as almonds, triple the fiber in oats, and contains phenolic acids with many biofunctions including antioxidant, anti-carcinogenic, and anti-inflammatory activities. Additionally, Brewnola is the only company with products that are made from spent grain, vegan, sustainable, contain no added sugar, and have standout flavors.
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Elaina Downey
Admin
Elaina Downey CEO I am the founder of Brewnola and a graduate from Wake Forest University with a Bachelor of Arts in Economics and minor in Entrepreneurship.