BUILT: Reimagine the interior for the automobile of the future, WHAT WE DID: Beyond concepting the future, we built a working experience demonstrator into a real car complete with gesture controlled roof lighting and our own display software. PAYOFF: Take c-level execs on a spin to glimpse the future. The head of engineering said it was "the most important hour he had spend in his 25+ career at GM" as he shook our hands.
Psychology Major, Minors English & Busin •
2003 - 2007