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Mar 29 '16
Smart Shower Device Startup Bwareit to Be First Crowdfunded Campaign on Unilever Foundry Ideas Platform

Unilever Foundry IDEAS platform is evolving to empower entrepreneurs to take solutions that tackle some of the world’s biggest sustainability challenges to market through a partnership with crowdfunding outfit Indiegogo. The enterprise crowdfunding partnership will accelerate innovation to supp
Smart Shower Device Startup Bwareit to Be First Crowdfunded Campaign on Unilever Foundry Ideas Platform

Unilever Foundry IDEAS platform is evolving to empower entrepreneurs to take solutions that tackle some of the world’s biggest sustainability challenges to market through a partnership with crowdfunding outfit Indiegogo. The enterprise crowdfunding partnership will accelerate innovation to support sustainable solutions from ideation to development.
Through the partnership social entrepreneurs will submit solutions to sustainability challenges put forward by Unilever brands. The community will be invited to collaborate and build on ideas, with the most popular solutions being put forward to a panel of Unilever experts. The best ideas will be given the opportunity to launch a crowdfunding campaign through Indiegogo to fund the idea and bring it to life, plus mentorship and additional from Unilever to help them scale.

The partnership is an evolution of the Foundry’s ideas platform, which was launched in June 2015 as a global crowdsourcing community and brought together consumers, key influencers and innovators to co-create sustainability solutions. With the Indiegogo partnership, the platform will grow from idea-generation to development, creating an end-to-end innovation funnel for social entrepreneur.

Through the partnership, social entrepreneurs will submit solutions to challenges put forward by various Unilever brands, which will centre around sustainability, with the community invited to collaborate and build on ideas. The most popular solutions will then be judged by a panel of experts, and given a chance to launch a supported campaign through Indiegogo to bring their products to life.

“This new partnership with Indiegogo will allow us to apply our learnings from the Foundry’s Pitch-Pilot-Partner approach, which dramatically cuts the time it takes to get a new initiative to market, to the wider business while putting consumers at the heart of decision making,” said Aline Santos, senior vice president of global marketing at Unilever.

“The platform also supports our ambition to decouple our growth from our environmental footprint, while increasing our positive social impact. By redefining business models and identifying new growth opportunities, we have the ability to change the way we do business at Unilever and reach our goal of making sustainable living commonplace.”

The first idea to move from Unilever’s crowdsourcing ideas platform into a crowdfunding campaign will be BwareIT. BwareIT have developed a Wi-Fi-connected device that attaches to taps and showers to display water consumption and temperature in real time. The device helps people save on their water bills by better understanding their water habits and adopting more sustainable practices.

Crowdfunding for BwareIT will open in April 2016. Read more and pre-register for the campaign at - BwareIT.

foundry.unilever.com/blog/-/blogs/smart-shower-device-startup-bwareit-to-be-first-crowdfunded-campaign-on-unilever-foundry-ideas-platform
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