Bright Little Labs is Sesame Street for the digital age. We make educationally valuable, gender-neutral kids’ media - interactive books, apps and games. We focus on critical thinking, STEM (particularly tech and coding), diversity and sustainably. Because, in cartoons today, 0% of princesses are coders, men are twice as likely to take the lead, under 3% of characters are black and Batman doesn’t recycle. We’re fed up.

Our flagship series is about Detective Dot, a 9 year old coder and agent for the hi-tech, top secret Children’s Intelligence Agency. Dot’s sidekick is a flying robot drone who Dot programmes to do cool spy stuff. Children under 12 can join the CIA and complete top-secret missions.

Learning Platform - The (CIA):
Kids 12 and under join the CIA online or via personalized invitations that they receive with Detective Dot books. Agents complete missions to earn badges (i.e. scratch, HTML) rise up the ranks of the CIA or specialise in different departments. The CIA co-c...
Bright Little Labs is Sesame Street for the digital age. We make educationally valuable, gender-neutral kids’ media - interactive books, apps and games. We focus on critical thinking, STEM (particularly tech and coding), diversity and sustainably. Because, in cartoons today, 0% of princesses are coders, men are twice as likely to take the lead, under 3% of characters are black and Batman doesn’t recycle. We’re fed up.

Our flagship series is about Detective Dot, a 9 year old coder and agent for the hi-tech, top secret Children’s Intelligence Agency. Dot’s sidekick is a flying robot drone who Dot programmes to do cool spy stuff. Children under 12 can join the CIA and complete top-secret missions.

Learning Platform - The (CIA):
Kids 12 and under join the CIA online or via personalized invitations that they receive with Detective Dot books. Agents complete missions to earn badges (i.e. scratch, HTML) rise up the ranks of the CIA or specialise in different departments. The CIA co-create missions with partners (e.g. Google), influencers (e.g. Stampy), and museums (e.g. The Science Museum).

Detective Dot Interactive Stories:
Our digital books are for kids aged 7+ incorporate gaming and interactivity into a seamless reading journey. They support the UK coding curriculum and have features such as ‘choose your own ending’ and educational challenges. We’re making paperback books too.

Cartoons:
Launching on the success of the Detective Dot book series, we’re creating a series of 11 minute 2D cartoons, to be broadcast as VOD content or with a broadcasting partner such as the BBC.

Ethical Merchandise:
Product expansion opportunities include merchandise around Dot and spin-off characters.

Curriculum Materials:
Our one-for-one model means whenever a Detective Dot book is purchased, we send a digital copy + computer science curriculum materials to a school. In the future, we’ll switch to a freemium school offer, with additional content for a subscription fee.

In 2016, we launch CIA Uganda in partnership with Little Hands (membership of 10,000 kids). In 2017, we’ll be addressing the UK, US and Latin American markets, adapting our materials to complement the curriculum demands in new markets.
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Advisors

Graham Brown-Martin
Admin
Graham Brown-Martin Graham Brown-Martin is the author of Learning {Re}imagined, the best selling book on global education published by Bloomsbury. He has enjoye
Louise Bloom
Admin
Miles Berry
Admin
Paul Kirby
Admin
Paul Kirby
Laura Kirsop
Admin
Laura Kirsop

Employees