BugBell’s vision is to produce a dog food range based on insect meat and to establish itself as a complete feed based on alternative protein sources. The use of other animal proteins such as beef, horse, lamb, poultry, etc. is avoided. BugBell represents the motto "Healthy & Colorful", which runs like a red thread from raw materials, through the product portfolio to the design.

The business idea presented here sets itself apart from competing companies through various unique selling points, particularly in the following areas:
• Feeding the insects
• Instant complete feed
• 2Go packaging

Feeding the insects
By feeding the insects, the nutritional values ​​are influenced. Basically, insects are fed a mixture of wheat and vegetables / fruit. In this nutrient bath, the larvae move for 3 weeks until they pupate. Our unique selling point is the use of insects on the monoprotein source. The special thing is that the soldier fly larvae (Hermetia illucens) used are specially fed....
BugBell’s vision is to produce a dog food range based on insect meat and to establish itself as a complete feed based on alternative protein sources. The use of other animal proteins such as beef, horse, lamb, poultry, etc. is avoided. BugBell represents the motto "Healthy & Colorful", which runs like a red thread from raw materials, through the product portfolio to the design.

The business idea presented here sets itself apart from competing companies through various unique selling points, particularly in the following areas:
• Feeding the insects
• Instant complete feed
• 2Go packaging

Feeding the insects
By feeding the insects, the nutritional values ​​are influenced. Basically, insects are fed a mixture of wheat and vegetables / fruit. In this nutrient bath, the larvae move for 3 weeks until they pupate. Our unique selling point is the use of insects on the monoprotein source. The special thing is that the soldier fly larvae (Hermetia illucens) used are specially fed. We feed them with gluten-free flours as well as various types of vegetables, fruits and special superfoods like chia seeds. The larvae take on the colors of the vegetables and fruits. This gives us different colors and flavors in a natural way. Now it has to be analyzed what positive effect the special feeding has on the nutritional composition of the insects.

Instant complete feed
The instant version is a dry product that is only poured on with water before consumption. It is an instant complete feed with optimally coordinated ingredients and the nutritionally optimal protein source, which covers the nutritional needs of as many different pets as possible.

Packaging
As a further unique selling point, BugBell is following the trend towards reclosing, minimized packaging material with low weight and easy handling. All products are packed in simple and light “2Go packaging”. The cups that are used for the single-serve containers are compostable packaging that meets the requirements of the EN 13432 guideline. With this, BugBell clearly stands out from the competition, as they work with conventional container materials, container sizes and weights (dry food in sacks and wet food in cans).
More information

Employees

Jamina Zaugg
Admin
Jamina Zaugg CEO Several years of experience in the pet industry and have seen both: The sunny side and the dark side. I want to strengthen the sunny side :)

Recommendations

BugBell is producing a unique product based on know how in feeding and technology, picking up the megatrend on sustainability. Working with BugBell/Jamina is always inspiring. I never thought, that using insects has such a broad spectrum of future possibilities to feed and pamper our pets. If I would be part of the jury, I would know, whom to choose.