Buoy Local is a Portland based company that is redefining the gift card industry while directly supporting the small, independent businesses that drive local economies. As opposed to traditional gift cards, which are coded to work only at one business, we offer an ‘open loop’ gift card program that allows a single card (the Buoy Local Gift Card) to be loaded with any dollar amount and then spent across multiple, unaffiliated businesses. Because economic studies prove that spending a dollar at a locally owned business has more impact than spending at a chain or big box store, our company partners exclusively with local, independently-owned businesses to create the biggest possible positive economic impact.

Our technology allows for any business that can accept a credit card to be able to accept our gift cards without having to make any investments in new software or hardware. So whether a business is using Square on their iPhone, an antiquated card processor, or something in between...
Buoy Local is a Portland based company that is redefining the gift card industry while directly supporting the small, independent businesses that drive local economies. As opposed to traditional gift cards, which are coded to work only at one business, we offer an ‘open loop’ gift card program that allows a single card (the Buoy Local Gift Card) to be loaded with any dollar amount and then spent across multiple, unaffiliated businesses. Because economic studies prove that spending a dollar at a locally owned business has more impact than spending at a chain or big box store, our company partners exclusively with local, independently-owned businesses to create the biggest possible positive economic impact.

Our technology allows for any business that can accept a credit card to be able to accept our gift cards without having to make any investments in new software or hardware. So whether a business is using Square on their iPhone, an antiquated card processor, or something in between, they can quickly and easily partner with Buoy Local in an inexpensive, seamless way to help bring them quantifiable sales.

The Problem we solve: Although many organizations are working to promote the ‘buy local’ ethos, none offer a tool that encourages local spending the way our product does. Even the most dedicated ‘buy local’ advocate can be tempted by the endless racks of gift cards for chain-stores that sit in grocery and pharmacy check out aisles. And, with over $117B loaded onto gift cards in 2014, the small businesses that need these dollars most are largely missing out on this windfall.

Our goal is both socially minded and profit driven. With our open loop technology, we are able to serve local businesses, communities, downtown districts and Main Street organizations. We are taking the ‘big market’ idea of gift cards and repurposing them to support local business communities and downtowns.

Value Proposition for business customers: From a marketing & advertising perspective, Buoy Local offers a service that provides quantifiable ROI (something that is generally improbable with traditional modes of advertising). This is essential for small businesses working with micro budgets. They need visibility into how they are spending their marketing dollars and an ability to quantify their return on that spending. we’ve also created a powerful tool to drive economic vitality and sustainability with a focus on customer loyalty.
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