Canter Culture rethinks traditional equestrian fashion by offering modernly designed, competitively priced riding apparel that transitions with style from the farm to the yoga studio, or to a lunch meeting downtown. The brand image is edgy, modern, sexy, and body-positive. It will not only excite longtime equestrians seeking new, on trend styles and fit, but will also attract new equine enthusiasts to this amazing sport.

We aim to be a large scale online platform that competes with all the heavy hitting current brands out there but stands out with our unique image and attitude. We also seek to offer a subscription box as part of our business.

We want to offer the following lines:

Athletic Compression-ware for riders. Pants will feature comfortable and flattering compression materials, control top waists, and hidden grip technology that riders need when in the saddle. Tops include T-shirts, tanks, crop-tops and hoodies influenced by current yogawear/athleisure trends and reinfor...
Canter Culture rethinks traditional equestrian fashion by offering modernly designed, competitively priced riding apparel that transitions with style from the farm to the yoga studio, or to a lunch meeting downtown. The brand image is edgy, modern, sexy, and body-positive. It will not only excite longtime equestrians seeking new, on trend styles and fit, but will also attract new equine enthusiasts to this amazing sport.

We aim to be a large scale online platform that competes with all the heavy hitting current brands out there but stands out with our unique image and attitude. We also seek to offer a subscription box as part of our business.

We want to offer the following lines:

Athletic Compression-ware for riders. Pants will feature comfortable and flattering compression materials, control top waists, and hidden grip technology that riders need when in the saddle. Tops include T-shirts, tanks, crop-tops and hoodies influenced by current yogawear/athleisure trends and reinforced with technology designed specifically for riding. Super-supportive, seamless shapewear that stays put when you ride including bras designed with horseback riding in mind and comfortable seamless underwear that supports and flatters every shape.

Casual Chic "Street Style" riding apparel. This line is influenced by modern, on-trend street style and will feature items such as a high waisted, button fly, denim with hidden grip and stretch technology for riding and flattering in all the right areas. I envision printed fabrics, checks and houndstooth, plaids, and various other on trend patterns. For tops, I’m thinking a modern bomber jacket, denim jacket, "band style" t-shirts, buttoned, cropped, or tie-in-front blouses that pair effortlessly with the pants we offer.

Self Care product line featuring a Helmet-hair Revival Kit that includes wet-to-dry shampoo and links to brand-focused how-to videos for post-helmet hairstyles; body wipes; sunscreen, sweat-proof makeup, and facial moisturizer will also be available. I think these would all make excellent products to feature in future subscription box offerings.

Down the road we would like to create a modern men's line. Unfortunately currently men do not make up the majority demographic of this sport in this country, however, we believe, if we offer them something other than very tight beige pants, they might be more inclined to give "horsing" a try!
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Employees

Lauren Baggett
Admin
Lauren Baggett CEO A highly driven businesswoman and professional equestrian with a strong code of ethics and a desire to learn and be the best at what I do