We are making a feedback market that incentivizes individual consumers to give high-quality feedback to brands. We are facilitating the market through digital coins that only exist and have value within our ecosystem.

There are two sides to the market:

1) Brands post open-ended questions and feedback prompts, and set aside (stake) the total amount of coins they are willing to pay for the NLP analysis of all the responses. The largest portion of the coins staked is distributed to the users who submitted the top n pieces of feedback, as determined by votes from other users who responded to the same prompt. A smaller portion of the coins staked is distributed to the users who voted for one of the top n pieces of feedback. In addition to qualitative questions, brands will have the ability to gather quantitative data by posting polls, multiple-choice questions, and sentiment sliders.

2) Users can spend their coins on special offerings posted by the companies within the ecosystem. Thes...
We are making a feedback market that incentivizes individual consumers to give high-quality feedback to brands. We are facilitating the market through digital coins that only exist and have value within our ecosystem.

There are two sides to the market:

1) Brands post open-ended questions and feedback prompts, and set aside (stake) the total amount of coins they are willing to pay for the NLP analysis of all the responses. The largest portion of the coins staked is distributed to the users who submitted the top n pieces of feedback, as determined by votes from other users who responded to the same prompt. A smaller portion of the coins staked is distributed to the users who voted for one of the top n pieces of feedback. In addition to qualitative questions, brands will have the ability to gather quantitative data by posting polls, multiple-choice questions, and sentiment sliders.

2) Users can spend their coins on special offerings posted by the companies within the ecosystem. These offerings may comprise a free month of the brand’s subscription, special merchandise, or product discounts. This is how brands repurchase coins, so they can continue to post new feedback prompts and create an incentivized feedback loop.

The value of the coin is going to be non-volatile. We chose to use a digital token instead of fiat currency to facilitate the market since it creates a closed-loop economy. The value of the coin is intrinsically backed by consumer data: users barter their time, thoughts, and opinions for tangible financial incentives from brands within the ecosystem. By keeping the coin within the ecosystem, users can only give the coin to brands who can only spend the coin on feedback. 100% of the value originally created through high-quality feedback is used to drive more and more feedback. If consumer data was valued in an externally tradable currency (i.e. fiat), the outflow of value would reduce the rate at which internal value creation could be compounded.

The brands are not choosing which individuals to reward, they are paying for the aggregate data and the analysis; the reward is democratically distributed in a way that incentivizes quality feedback and for people to vote on quality feedback.
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Liam Hildreth
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Liam Hildreth CEO I am a keen adventurer with a lust for learning and challenge, and a dislike for things being the way they are just cuz they are.