Many people have a favorite boutique shop that they discovered while in other cities or even other countries far from home. These particular people try to visit those shops on every occasion they get since, in many cases, they can't do it so often given the distance constraints. What makes such stores their favorite is not usually a matter of great prices or any particular brand loyalty, but rather, the fact that such boutiques are more related to premium and exclusive products or a locally typical fashion style, instead of a particular global brand. Many of these boutiques don’t serve a mass online market since they are usually focused on more local and niche markets. However, what if shoppers could have access to these boutiques from their current cities? Even more, what if they could also find and suggest new stores of similar or even new styles?

We are a crowd-sourced online platform attending a two-sided boutique fashion market. One side of the market is built by people enthus...
Many people have a favorite boutique shop that they discovered while in other cities or even other countries far from home. These particular people try to visit those shops on every occasion they get since, in many cases, they can't do it so often given the distance constraints. What makes such stores their favorite is not usually a matter of great prices or any particular brand loyalty, but rather, the fact that such boutiques are more related to premium and exclusive products or a locally typical fashion style, instead of a particular global brand. Many of these boutiques don’t serve a mass online market since they are usually focused on more local and niche markets. However, what if shoppers could have access to these boutiques from their current cities? Even more, what if they could also find and suggest new stores of similar or even new styles?

We are a crowd-sourced online platform attending a two-sided boutique fashion market. One side of the market is built by people enthusiastic about international, non-mass designer fashion, who wish to get access to their favorite, but locally unavailable fashion brands sold by boutique stores around the world. Reasons such as a lack of local stores that meet the shopper particular taste or a lack of opportunities to visit a particular boutique store regularly due to its remote location in another city or country, create demand for a solution to connect shoppers with boutique stores around the world, enabling them to purchase their favorite fashion from any remote location. With CarnabyStreet shoppers will get the opportunity to self-select stores, they would like to have access to, and include those into a fashion sales online platform, thereby growing the population of the boutique stores user-side of the platform and simultaneously updating the platform content aligning it to the actual demand of the fashion shoppers.

A strong commercial and marketing work should be performed in order to start populating the supply side, which is required to create a critical mass that triggers fast growing network effects. Through screening, marketing, and crowd-sourcing, the boutiques that fulfill a specific selection criteria will be invited to participate, maintaining CarnabyStreet's focus on providing global access to exclusive and unique fashion from around the world.
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Rosmary Fernández
Admin