More and more people are trying to minimize their CO2 emissions and thus mitigate the climate change problem. They buy electric cars, install solar panels and water heaters, choose to use public transportation for their daily commute, use high-speed trains instead of airplanes where possible, switch to green electricity providers, buy energy-efficient home appliances etc.

However, there is one area where there’s still no widely adopted way of cutting one’s greenhouse gas emissions and going “green”: air travel. You can buy a Tesla and get in an environmentally-friendly way from Manhattan to Brooklyn, or from Palo Alto to Mountain View. But there’s no way to travel in a green way over long distance, e.g. from London to New York, or from San Francisco to New Delhi. Fossil fuel-powered plane is the only option here. And that’s bad for the planet.

We provide a solution. We have developed an iPhone app called CarbonFreeTravel that allows users to completely neutralize (or, in the indu...
More and more people are trying to minimize their CO2 emissions and thus mitigate the climate change problem. They buy electric cars, install solar panels and water heaters, choose to use public transportation for their daily commute, use high-speed trains instead of airplanes where possible, switch to green electricity providers, buy energy-efficient home appliances etc.

However, there is one area where there’s still no widely adopted way of cutting one’s greenhouse gas emissions and going “green”: air travel. You can buy a Tesla and get in an environmentally-friendly way from Manhattan to Brooklyn, or from Palo Alto to Mountain View. But there’s no way to travel in a green way over long distance, e.g. from London to New York, or from San Francisco to New Delhi. Fossil fuel-powered plane is the only option here. And that’s bad for the planet.

We provide a solution. We have developed an iPhone app called CarbonFreeTravel that allows users to completely neutralize (or, in the industry’s parlance, offset) CO2 emissions from their air travel by investing small amounts of money into green energy and energy efficiency projects around the world: e.g. solar panels in India or wind farms in Turkey or LED lighting for an orphanage in Belarus. Moreover, we are also developing an Android version and a widget, which any website would be able to install to allow users to offset carbon footprint of a service or a product that they are purchasing.

We invest only in those projects that have been independently verified by the world’s two most trusted standards: The Gold Standard and United Nations’ CDM.

And we don’t only rely on our users’ altruism. By using gamification (scoreboards, badges, point system) we appeal to their competitiveness. By providing them an opportunity to share their achievements on social media we help them get validation from peers while doing what’s good for the planet. Finally, we’re building a network of partner companies with high carbon footprint (gas stations, airlines, travel agencies) that would give bonuses, discounts and various memorabilia for users who purchase offsets through our app. That makes the net cost of offsetting close to zero for the final user.

Traditional offset vendors have been appealing to altruism alone. We believe that altruism + sense of competition and accomplishment + social recognition + bonuses are a much greater force for good.
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