CHARGE - Energy Branding Conference

CHARGE - Energy Branding Conference

Sep 24 '18 9:00am - Sep 25 '18 10:00pm @ Harpa Conference Hall, Reykjavík
CHARGE Energy Branding - Reykjavik 2018
Conference
CHARGE Energy Branding – A global event in Reykjavik, Iceland. September 24-25 2018.
Consumer-centric energy markets. It‘s more important than ever for the energy sector to become more agile, proactive and customer-centric than ever before. Market liberalisation has created opportunities for new entrants, innovation, new energy sources and increased stakeholder interest in energy have radically changed the energy space for good.

This has meant radical changes for the business environment of energy companies. The importance of branding energy is more now than ever. Marketing energy has become an important factor for other industries as well as consumers are increasingly becoming aware of the energy used to produce everyday consumer goods. Branding is the strategic philosophy that defines an enterprise and how it engages with stakeholders at any touchpoint.

Meet people and learn from peers who are engaged in connecting utilities to the minds and hearts of the consumers.

Visit the conference website for speakers and further information: https://branding.energy/...
Consumer-centric energy markets. It‘s more important than ever for the energy sector to become more agile, proactive and customer-centric than ever before. Market liberalisation has created opportunities for new entrants, innovation, new energy sources and increased stakeholder interest in energy have radically changed the energy space for good.

This has meant radical changes for the business environment of energy companies. The importance of branding energy is more now than ever. Marketing energy has become an important factor for other industries as well as consumers are increasingly becoming aware of the energy used to produce everyday consumer goods. Branding is the strategic philosophy that defines an enterprise and how it engages with stakeholders at any touchpoint.

Meet people and learn from peers who are engaged in connecting utilities to the minds and hearts of the consumers.

Visit the conference website for speakers and further information: https://branding.energy/
More information
Schedule
Monday Sep 24th
9:00 am
Opening Address
9:15 am
Death of the Utility
The utility business model has gone through changes and is constantly being disrupted. The prosumer has become a real challenge for the established utility in the form of brands that demand energy that fits their brand image. The utility space is being disrupted by some of the established utilities themselves that seek out to kill their image of being a utility in order to morph into something else.
10:45 am
The Space Invaders
The energy space is under a threat of invasion from outside the space. Entrepreneurs armed with big ideas have been entering an otherwise stable market. Another invasion is pending from big brands from other sectors with both the distribution channels and already established connections to the minds of customers. Who are those invaders, and do they come in peace?
12:10 pm
Lunch
1:00 pm
Branding From the Inside Out
A brand is reflected by everything an organization does and everything an organization does is a reflection of the people behind the actions. There is a war for talent going on and brands need to speak to both employees and possible employees. A brand must communicate in a simple, constant manner and every employee must know how to communicate on behalf of the brand. Branding is not exclusive to marketing and communications – it should
2:30 pm
B2B Communication
Almost every industry or sector has two sides, the one facing the end-consumer and the part of the industry that caters to businesses. The difference between the consumer market and the business market are higher numbers involved in each business relationship which comes with greater responsibilities. Brands are a signal of trustworthiness and trust is of the essence for decision makers.
3:45 pm
Magnet Workshops
7:00 pm
Charge Awards
2018 Charge awards and gala dinner.
Tuesday Sep 25th
3:45 am
Aurora Networking Excursion
9:00 am
Sustainability and the Bottom Line
Sustainability in the greenest sense has often been criticized for not being sustainable at the bottom line. With innovation and new technology, businesses are discovering that sustainability can have a positive impact on the balance sheet. The most valuable and sustainable energy is the energy that is never used.
10:45 am
Electric Transportation
The electrification of the automobile fleet is well underway with EV sales climbing steadily. Adding an EV model to car brands has moved from a governmental requirement to a consumer demand. Innovation has led to opportunities for other types of transport being powered by electricity while creating new challenges and opportunities for energy companies.
12:00 pm
Lunch
1:00 pm
Green is the New Black

It seems that everyone has gone green, sustainable, renewable or circular. While there are different shades of green available – brands need to be green to the core in order to stand out from others. Green positioning needs to go beyond the source and connect in innovative ways to the hearts of the consumers.
2:30 pm
From an Incumbent to an Energy Brand
Companies need to be constantly on their toes and keep their brands in pace with changing times. The most successful brands in the world are constantly updating their positioning. The energy sector has been no exception. Hear from energy companies that are re-identifying themselves, have gone through a rebranding, are in the middle of the process or are just beginning.
Organizers