As member of founding team @iPressroom (acquired and now operating as iPRSoftwarte), an enterprise SaaS start-up, led product development, sales, marketing and operations. Built business from a handful of small clients to include multi-year contracts with leading brands including AAA, Amway, CarMax, City National Bank, Target, Toyota, UCLA, Whole Foods Market, Xerox, and Yahoo! among others. Became CEO in 2010, and forged new global partnerships and embedded software deals, spearheaded new technology platform development, while optimizing operational efficiencies and driving demand. Oversaw launch of NewMediaWire.com as well as revenue growth increases and long term deals with new clients including Yahoo!