SSPs are connected to publishers and offer them ad monetization.
DSPs are connected to SSPs and listen to ad opportunities and participate in RTB auctions.
These industry stakeholders are tech companies that enable programmatic ad trading.
Their platforms handle an enormous amount of ad opportunities every second.
This amount of ad opportunities is constantly growing organically, as the internet expands, but it also grows from various other reasons related to the inefficiency in the structure of the programmatic ecosystem.
Handling each ad opportunity has an infrastructure cost.
Only ~1% of ad opportunities handled by a DSP become impressions.
SSPs spend a fortune by sending QPS to multiple DSPs which answer with that ~1% win rate. Advertisers who work on these platforms, pay for this inefficiency!

We have developed a Machine Learning models that handle various layers of data, to support one concept - Take better real-time decisions based on enriched data in order to handle fe...
SSPs are connected to publishers and offer them ad monetization.
DSPs are connected to SSPs and listen to ad opportunities and participate in RTB auctions.
These industry stakeholders are tech companies that enable programmatic ad trading.
Their platforms handle an enormous amount of ad opportunities every second.
This amount of ad opportunities is constantly growing organically, as the internet expands, but it also grows from various other reasons related to the inefficiency in the structure of the programmatic ecosystem.
Handling each ad opportunity has an infrastructure cost.
Only ~1% of ad opportunities handled by a DSP become impressions.
SSPs spend a fortune by sending QPS to multiple DSPs which answer with that ~1% win rate. Advertisers who work on these platforms, pay for this inefficiency!

We have developed a Machine Learning models that handle various layers of data, to support one concept - Take better real-time decisions based on enriched data in order to handle fewer requests in your system. This will result in infrastructure cost savings (+30%), higher performance and better ROI.
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Investors

365x Scale Up
Admin
365x Scale Up The Fast Track to Business & Scalability

Advisors

Gil Smolinski
Admin
Gil Smolinski Investor Angel investor, entrepreneur, advisor to startups. I invest in people and ideas.

Employees

Or Moshayoff
Admin
Or Moshayoff