One of the most critical decisions made on a daily basis in hotels is that of setting the optimal room rates to sell to various channels, such as Booking.com, Expedia.com or their own website. Pricing decisions are comprised of myriad factors, such as seasonality, overall city demand, customer willingness to pay, customer segmentation, historical patterns of demand and socio-economic trends and events, to name a few. These factors in conjunction with the need to set prices often a year in advance, on a daily basis even, represent an extraordinary challenge for the h...
One of the most critical decisions made on a daily basis in hotels is that of setting the optimal room rates to sell to various channels, such as Booking.com, Expedia.com or their own website. Pricing decisions are comprised of myriad factors, such as seasonality, overall city demand, customer willingness to pay, customer segmentation, historical patterns of demand and socio-economic trends and events, to name a few. These factors in conjunction with the need to set prices often a year in advance, on a daily basis even, represent an extraordinary challenge for the hotel.
90% of hotels are still laboriously analysing their reservations data through time-consuming and inefficient spreadsheets that suffer from a lack of connectivity to multiple sources of data. Roughly 20 hours in avg. per week are spent collecting, importing, processing and analysing data. The difficulty in consolidating various sources of information such as competitor rates, city demand and event information into one place often leads to an incomplete view of the hotel's current operating context. Consequently, revenue managers often feel overwhelmed and may simply end up making important pricing decisions based on gut feeling, rather than data.
Climber provides an easy-to-use RMS that integrates multiple sources of data (hotel reservations, budgets, competitor information, events) and converts this information into beautiful reports and graphs, pricing recommendations, forecasts and alerts the user to potential revenue opportunities. The idea behind Climber is to eliminate the burden of data acquisition and processing as much as possible so that the time saved can be better allocated to making important decisions related to revenue management.
Upwards of 95% of hotels worldwide do not take advantage of a RMS, either due to the technology being prohibitively expensive, overly complex or because of unfamiliarity with revenue management culture.
After over 20 years in hotel revenue management and most recently the founder of SnapShot, a company transforming the way in which hotels purchase SaaS technology, it has been a genuine pleasure to work with Mario and the team at Climber and watch them develop one of the leading next generation Revenue Management platforms. Instinctively understanding that the busy hotelier has limited time to manage their performance, the intuitive UX and pinpoint pricing decisions make Climber a must have tool for savvy hoteliers, especially those that are independently owned and operated. Place the focus on your customers and let Climber do the heavy lifting if pricing and optimising your hotels demand!
Climber is a great innovative company disrupting the hotel industry. There unique AI pricing algorithm allow hotels to maximize their profit per room and to really understand their data.
The market is in need of this kind of technology as most of it is non-tech and need to compete with the big hotel chains.
Despite Revenue Management has become very popular in the hospitality industry and most hotels believe they are applying it wisely, the truth is that a high percentage of hoteliers are not using up all tools and information available to optimize their incomes.
Revenue Management, when used to its full potential, requires analysis of large amounts historical and current performance data, future prospects, and market data and trends. Daily accurate analysis of all these amount of data is almost impossible and the use of Excel spreadsheets has been proven to be obsolete due to the amount of time needed to create and maintain the documents and possibility of errors in formulas.
Revenue Management technology applications are becoming essential for those hotels who really want to take Revenue Management techniques to its maximum stage and get significant increases on revenues. Climber Hotel will change the RMS (Revenue Management Systems) industry for its sophistication and detailed analysis
The world of Hospitality Management is probably one of the most advanced in terms of Pricing and Revenue Management. And probably the less democratized. Cutting-edge analytics are deployed mainly in large hotel chains - Marriott for example is clearly the leader of the field -, through complex and expensive software.
This was before.
New advanced both in analytics and in cloud platforms make now possible for mid-sized chains and independant hotels to pull fully the pricing lever and enjoy superior bottom-line impacts.
There is a lot of science behind what Climber is delivering. Pricing and Channel Management of course, but also a deep intelligence of data visualization and dashboarding, ergonomics and customer experience.
They have succeeded in my opinion in one the most critical challenges: making the complexity of pricing & revenue management decision as well as its underlying technology, simply disappear for their happy users.
the climber idea and concept its a great complement and support on hotel management enviroment. it brings to another level the revenue management culture and gives the chance to small and independent hotels to use the same knowledge then the big players. this is a great projet promoted by a great team.