Solution:
Cloi is a mobile app that dresses people in any digital clothes. We are building a “Farfetch of digital clothes”, starting from the role of the game publisher.
We provide a platform where brands, designers and influencers promote and sell their digital outfits, and where people can dress them in seconds.

Our technology provides the best body-fit of digital cloth for human photo/video images. We handle the main bottle-neck of digital fashion. We dress people in any digital clothes in seconds.

Opportunity:
Gen Z is the most photographed and sustainably-minded generation. They want “A Cute, Cheap Outfit That Looks Great on Instagram” (c) The New York Times.
The market of Video Game Skins is most relevant to Digital Fashion and it’s expected to grow from $30 billion in 2017 to $50 billion in 2022.

For Gen Z digital fashion is like skins for themselves. Fashion brands understand that. Their main customers are Gen Z and they want «skins» for themselves — digital c...
Solution:
Cloi is a mobile app that dresses people in any digital clothes. We are building a “Farfetch of digital clothes”, starting from the role of the game publisher.
We provide a platform where brands, designers and influencers promote and sell their digital outfits, and where people can dress them in seconds.

Our technology provides the best body-fit of digital cloth for human photo/video images. We handle the main bottle-neck of digital fashion. We dress people in any digital clothes in seconds.

Opportunity:
Gen Z is the most photographed and sustainably-minded generation. They want “A Cute, Cheap Outfit That Looks Great on Instagram” (c) The New York Times.
The market of Video Game Skins is most relevant to Digital Fashion and it’s expected to grow from $30 billion in 2017 to $50 billion in 2022.

For Gen Z digital fashion is like skins for themselves. Fashion brands understand that. Their main customers are Gen Z and they want «skins» for themselves — digital clothes. But brands can’t offer digital clothes to customers in a scalable measurable way.

The main barrier of digital fashion is a lack of a ready-to-wear solution for digital clothes. Today they do it bespoke. You need to send your photo to one of the digital fashion boutiques, pay money, wait a couple of days to get ONE SINGLE photo with a manual dressed digital cloth. And if you want some changes or another one — just start all over again... It’s crazy!

Target Audience
We focus on Instagram users as the best fit:
• 1 billion MAU
• 72% of teens
• 500,000 active influencers
• #FASHION is TOP Five hashtags

Traction:
Product: iOS App released
Technology:
1. Cloth segmentation performed by computer vision deep learning algorithms
2. Image transformation effect for printing imitation on the wrinkled cloth
3. Alfa version of 3D clothes automated overlay on a photo
Business: Collaboration agreements with Hugo Boss and Akhmadullina Dreams about
the release of digital capsule collections.

Audience:
51% avg. weekly growth rate
CPI = $0,55
2,68 shared designs per user
91% uses a gallery
9% uses a camera
68% of users try to create their digital outfits
41,7% of users share created digital outfits

Business Model Hypothesis:
1. Sales fee: for merchants
2. Subscriptions: celebs/brands
3. FREEmium: users

Goals:
Test business model hypothesis
1,000,000+ MAU
Automatic overlay for digital clothes on photo/video
More information

Employees

Nikolay Ponomarenko
Admin
Nikolay Ponomarenko CCO Digital Fashion Enabler