Cooper: User Experience Design Training NYC - 20% OFF

Dec 4 9:00am - Dec 6 5:00pm @ Cooper, New York City
User Experience Design at Cooper
Workshop
Learn how to use Cooper’s Goal-Directed Design framework to create digital products people love.
Could your products resonate better with users? Are too many features creating bloat? Are technological constraints driving lackluster design? Cooper believes good design focuses on human needs first, and technology second. In this comprehensive three-day course, you’ll learn how to use our time-tested, human-centered design framework and tools, including ethnographic research, personas, scenarios, and design frameworks. You’ll apply what you learn to a practice project to ensure you have it down pat.

You'll walk away knowing how to:
➦ Plan and conduct interviews to identify customer goals
➦ Extract behavioral patterns and insights from user research
➦ Create design personas to encapsulate and communicate behavioral patterns
➦ Use exploration and storytelling to generate innovative concepts that address customer goals
➦ Sketch design frameworks and interface elements
➦ Communicate your design effectively at different stages of the process

This course is ideal for:
Product planners...
Could your products resonate better with users? Are too many features creating bloat? Are technological constraints driving lackluster design? Cooper believes good design focuses on human needs first, and technology second. In this comprehensive three-day course, you’ll learn how to use our time-tested, human-centered design framework and tools, including ethnographic research, personas, scenarios, and design frameworks. You’ll apply what you learn to a practice project to ensure you have it down pat.

You'll walk away knowing how to:
➦ Plan and conduct interviews to identify customer goals
➦ Extract behavioral patterns and insights from user research
➦ Create design personas to encapsulate and communicate behavioral patterns
➦ Use exploration and storytelling to generate innovative concepts that address customer goals
➦ Sketch design frameworks and interface elements
➦ Communicate your design effectively at different stages of the process

This course is ideal for:
Product planners, developers, marketers, usability professionals, design practitioners, and managers who are committed to creating a great customer experience.
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