giving companies more opportunity to apply qual insights to business decisions....
giving companies more opportunity to apply qual insights to business decisions.
There are clear signals that the next generation of market research will take place through conversational interactions. The challenges associated with getting this right are: automating engaging conversation, delivering high-value insights based on the data extracted from those conversations, and positioning a product in a compelling way to the market research community. CRIS represents a challenger in this category. They have the expertise needed to develop engaging conversations, the understanding needed to know what high value insights are, and the experience needed to position such a product in a compelling way.