OVERVIEW:
We’re fundamentally improving the way financial professionals get insights from data, so they can do their jobs better, faster, and more efficiently. Data Simply is a financial search platform that proactively crawls documents and reads words - unstructured information - then annotates them like a financial analyst, and turns those into signals. We have live product, customers, and revenue.

We’ve started by pointing it at the SEC filings database, mining where companies must file material events.

Investment professionals at top financial institutions use it to track the bad and good things happening with the companies they care about, and even get it sent to their phone.

PROBLEM WE ARE SOLVING:
The amount of digital data in the universe is growing exponentially, doubling every two years, and changing how we live in the world.

But the rate at which we're generating data is rapidly outpacing our ability to analyze it. Beyond this, humans can't easily connect the dots,...
OVERVIEW:
We’re fundamentally improving the way financial professionals get insights from data, so they can do their jobs better, faster, and more efficiently. Data Simply is a financial search platform that proactively crawls documents and reads words - unstructured information - then annotates them like a financial analyst, and turns those into signals. We have live product, customers, and revenue.

We’ve started by pointing it at the SEC filings database, mining where companies must file material events.

Investment professionals at top financial institutions use it to track the bad and good things happening with the companies they care about, and even get it sent to their phone.

PROBLEM WE ARE SOLVING:
The amount of digital data in the universe is growing exponentially, doubling every two years, and changing how we live in the world.

But the rate at which we're generating data is rapidly outpacing our ability to analyze it. Beyond this, humans can't easily connect the dots, or easily see patterns and trends in the data.

As a financial professional, this is even more true and more critical - our CEO lived this problem.

OUR SOLUTION:
Our Financial Intelligence Engine processes all company SEC filings everyday with hourly updates. It interprets these filings like a financial analyst to find important words in the documents, adds more than 70 possible expert annotations; matches them to the user’s portfolio across 3 major US exchanges; and alerts them when something they need to know about has occurred, by email and SMS to their mobile phone.

MARKET:
Our large and growing $26 BN market and analysis data market pays for value. At the high end, we’re often not asked for prices.

Our risk and compliance segment is the fastest growing segment (11%).

We help advisors and risk analysts be proactive, asset managers and analysts know what to focus on, and bankers know their clients faster.

BUSINESS MODEL:
Get it online through our app and APIs with an easy monthly subscription. Get started free, with prices ranging up to thousands/mo.

TEAM:
We have deep finsvc and software engineering experience.

CEO Michelle lived the problem and knows how to solve it. A former banker, with an MBA in Finance, now a software engineer. She ran Oracle’s Financial Web Applications globally.

CTO John is a tech wizard. As the first tech hire / Architect at TradeKing brought to a Barron’s Top 5 investing site.

Jeff has 15 years eng. experience
More information
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Investors

SixThirty 2.0
Admin
SixThirty 2.0 $250K in funding and connections with top financial services companies.
SixThirty 2.0
Admin
SixThirty 2.0 $250K in funding and connections with top financial services companies.
SixThirty Spring 2018
Admin
SixThirty Spring 2018 $250K in funding and connections with top financial services companies.

Advisors

Bryan Garcia
Admin
Bryan Garcia Entrepreneur in Residence, ITEN STL, General Partner Six Thirty Fin Tech Accelerator, CTO FinLocker

Employees

Jeff Thomas
Admin
Jeff Thomas Software Developer

Recommendations

I was Data Simply's lead mentor in the Fall 2014 Cohort of SixThirty. Michelle is extremely passionate on finding ways for consumers to reduce risk in their portfolios and retirement savings. While she is very passionate, she is also very willing to listen to her mentors, the marketplace, and other advisers to pivot her thinking to insure that her company is solving the right problems and solving them in a manner that can be readily consumed. At the end of 2014 Michelle was engaged by several people at E&Y that gave her some strong suggestions about how to pivot to a need that still aligned with her and her team's core values, but was a need that was unsolved and was very pressing in the financial services industry. Michelle and her team ran with the idea, and have since come up a product which early feedback indicates solves a heretofore unsolved problem in an easily adopted manner. I have great confidence Michelle and her team will make Data Simply something great!

Michelle participated in the SixThirty Accelerator under the name of MyMoneyButler. Very early in the program we had her pivot from a B2C model to a B2B model believing that the money in this space was with the corporations not the consumer. During this time she changed her name to Data Simply and began working on the B2B product. Towards the end of the cohort she entered into a relationship with EY. She made good progress during her time within SixThirty and we found Michelle to be very mentorable.